Sky Zone Hires Yogi Jashnani as Chief Revenue Officer

Jashnani Will Facilitate Indoor Entertainment Franchisor’s National Expansion 

Sky Zone, an indoor active entertainment franchise, has named Yogi Jashnani chief revenue officer (CRO). Jashnani will oversee sales and revenue management to support Sky Zone’s expansion; he brings marketing, analytics and technology solutions expertise to the position. 

“I had visited Sky Zone many times with my children and always had such positive experiences, whether jumping as a family or attending a birthday party. When the opportunity to join the team came to me, as a consumer and father, I was very interested. As I learned more about the brand, it became clear that Sky Zone is the leading company in a high-growth and high-margin industry,” he says. 

Jashnani believes the active indoor entertainment space is under-penetrated, with more demand than supply. He notes that indoor entertainment providers have enjoyed double-digit annual growth. Jashnani says Sky Zone is committed to growth and supporting its franchisees.

Yogi Jashnani, Sky Zone. 
Yogi Jashnani is the new CRO for Sky Zone. 

Sky Zone Chairman of the Board Grant Lyon sees Jashnani’s hiring as “an exciting chapter in the brand’s journey. The combination of Yogi’s proven track record in private equity and Fortune 500 environments and enthusiasm for the company puts Sky Zone in a unique position ahead of the New Year — poised for continued innovation and advancement in the active entertainment industry.”

Jashnani and Franchising 

Jashnani’s experience with franchising began during his time at Capital One, where he ran marketing and analytics for the company’s Small Business Administration loans program. This experience allowed him to see the franchise business model’s potential across multiple industries. Jashnani then moved onto the franchisor side with automotive retailer Advance Auto Parts and Ideal Image MedSpa. He enjoys seeing franchisees inject their passion, creativity and local insights into their businesses and into their relationships with franchisors.

Franchisee Success

Jashnani has two key recommendations for potential franchisees. First, he says that while unit economics are great data points when evaluating any business opportunity, franchise candidates should also consider the franchisor’s capabilities and track record in supporting entrepreneurs in their first venture.

Second, entrepreneurs should also never lose sight of their consumers’ needs. It’s easy to get bogged down with the everyday operations of a business, but periodically the business owner should take a step back and evaluate consumers’ needs. “By staying close to your guests and listening to their needs, you can easily make adjustments that will result in increased revenue. These changes may range from small adjustments in an offering to larger operational adaptations, but remaining responsive will help your business stay relevant and ultimately successful.”

About Sky Zone

Founded in 2004, Sky Zone has grown to more than 250 trampoline parks across North America. The company has nearly 500,000 members and hosts millions of children for birthday, team and school parties, according to a press release.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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