Semi-absentee ownership gives this LIME Painting franchisee the best of both worlds

Lime Painting Minnetonka, MN

Franchisee Jayme Nelson kept his day job and has a team to handle the day-to-day operations of his LIME Painting franchise

Jayme Nelson (above, center) is a natural-born leader. He even paid his way through college as the general manager of a Student Painters’ franchise. Although that was a temporary way to make money, it laid the foundation for his current role as a semi-absentee owner of LIME Painting, Minnetonka.

But even though Nelson owns a painting franchise, he still has a day job. In fact, he has no plans of leaving it. Since graduating college, he has enjoyed a successful 23-year-career in the medical device industry. He plans to keep his current job and use some of his spare time (about 10 hours a week) to manage the franchise.

Semi-absentee franchise ownership

By hiring a general manager (Jermaine Schulte, above right) and a salesperson (Pierce Erickson, above left), the day-to-day aspects of running the business (such as scheduling jobs and managing the team of painters) are taken care of. Nelson focuses on behind-the-scenes work like bookeeping and payroll. However, the first three months of ownership demanded more of his attention, which averaged about 20 hours a week. “There was a lot to do during the start-up phase,” he says. 

Nelson opened for business January 2021, and says his location is growing and well underway. He cherry-picked his Minnetonka, Minn., location for its multimillion-dollar homes, fitting right into LIME’s high-end demographic. 

Nelson was attracted to LIME for many reasons, including the company’s core values. The name is an acronym for Love, Integrity, Mission, Excellence. “I really liked LIME’s values-based culture,” he says. Nelson was also impressed with LIME’s processes, technology, marketing and low investment. “It all made sense.”

Nelson says that selling a high-end painting service is not hard. “Our team comes in collared shirts with detailed proposals and top-quality materials. We are restoring our customers’ biggest asset. They are happy to pay more for a job well done,” he says.

The high-end luxury painting and contracting market are extremely underserved; LIME Painting’s major differentiator is catering to that clientele. LIME specializes in the finer details of home restoration services.

WHY LIME PAINTING?

  • Multiple revenue streams: With 40 different revenue streams, LIME Painting franchise owners have the ability to generate higher revenues on each job.   
  • Technology-driven business: LIMEWare is a centralized mobile-based platform that helps franchisees gain insight and manage the business more easily. 
  • Niche market: LIME is the only painting franchise to serve the high-end, luxury paint market.
  • Low-cost business with a fast startup: With a ramp-up time of 30-90 days, franchise owners can start their business quickly and for under $100,000.
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Jill Abrahamsen’s career spans more than 20 years in editorial, design, and marketing roles. She serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill reports on industry news and helps Franchisors spread the word about their brands.
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