LIME Painting Owner Succeeds with Semi-Absentee Ownership

Lime Painting Minnetonka, MN

Franchisee Jayme Nelson Kept His Day Job and Has a Team to Handle the Day-to-Day Operations of His LIME Painting Franchise

Jayme Nelson (above, center) is a natural-born leader. He even paid his way through college as the general manager of a Student Painters’ franchise. Although that was a temporary way to make money, it laid the foundation for his current role as a semi-absentee owner of LIME Painting, Minnetonka.

But even though Nelson owns a painting franchise, he still has a day job. In fact, he has no plans of leaving it. Since graduating college, he has enjoyed a successful 23-year-career in the medical device industry. He plans to keep his current job and use some of his spare time (about 10 hours a week) to manage the franchise.

Semi-Absentee Franchise Ownership

By hiring a general manager (Jermaine Schulte, above right) and a salesperson (Pierce Erickson, above left), the day-to-day aspects of running the business (such as scheduling jobs and managing the team of painters) are taken care of. Nelson focuses on behind-the-scenes work like bookeeping and payroll. However, the first three months of ownership demanded more of his attention, which averaged about 20 hours a week. “There was a lot to do during the start-up phase,” he says. 

Nelson opened for business January 2021, and says his location is growing and well underway. He cherry-picked his Minnetonka, Minn., location for its multimillion-dollar homes, fitting right into LIME’s high-end demographic. 

Nelson was attracted to LIME for many reasons, including the company’s core values. The name is an acronym for Love, Integrity, Mission, Excellence. “I really liked LIME’s values-based culture,” he says. Nelson was also impressed with LIME’s processes, technology, marketing and low investment. “It all made sense.”

Nelson says that selling a high-end painting service is not hard. “Our team comes in collared shirts with detailed proposals and top-quality materials. We are restoring our customers’ biggest asset. They are happy to pay more for a job well done,” he says.

LIME Painting franchise
The high-end luxury painting and contracting market are extremely underserved; LIME Painting’s major differentiator is catering to that clientele. LIME specializes in the finer details of home restoration services.

Why LIME Painting?

  • Multiple revenue streams: With 40 different revenue streams, LIME Painting franchise owners have the ability to generate higher revenues on each job.   
  • Technology-driven business: LIMEWare is a centralized mobile-based platform that helps franchisees gain insight and manage the business more easily. 
  • Niche market: LIME is the only painting franchise to serve the high-end, luxury paint market.
  • Low-cost business with a fast startup: With a ramp-up time of 30-90 days, franchise owners can start their business quickly and for under $100,000.
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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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