Pet Evolution Leads the Pack in Community Service

Pet Evolution Leads the Pack in Community Service

The Holistic Pet Store Franchise Gives Back Year-Round

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Without the support of local communities, small businesses wouldn’t survive. Knowing this, Pet Evolution takes every opportunity to give back. “Oftentimes, you will see our logo on a banner sponsoring school events, see one of our gift baskets in a silent auction, or read about one of our stores donating pet food to a local pet rescue,” says Rian Thiele, co-founder of the wholistic pet store franchise.

The brand takes a structured approach to community service. Opportunities to tie in national days and events with service projects are incorporated in Pet Evolution’s marketing calendar. “Franchise owners prefer this to random product sales,” says Senior VP of Marketing Heather Rudolph, who considers community service part of the brand’s DNA. “We are a local store in all the communities we serve, and part of that means giving back. We are the neighborhood pet store that cares and does so with heart!” she says.

Pet Evolution’s Year-Round Events

April: Washes for Wishes

This past April, Pet Evolution hosted a Washes for Wishes campaign. At this event, customers washed their dogs for $20 and all proceeds went to the Make-A-Wish Foundation, a national organization that grants the wishes of children diagnosed with critical illnesses. Pet Evolution donated $3,500 from its 2023 event, Rudolph says.

Pet Evolution franchise
Pet Evolution provides franchisees with a year-round marketing calendar with ideas and supporting materials to participate in give-back projects.
Pet Evolution Franchise

June: Free Microchipping

During National Microchipping Month in June, Pet Evolution offers free microchipping at all of its stores. For every pet that is chipped, Pet Evolution donates a chip to a local shelter.

August: Local Shelters

To commemorate National Foster/Rescue Month in August, local shelters are featured at each Pet Evolution store. Donations are also collected.

December: Photo with Santa

To end the year with some holiday cheer, families and their pets can take a photo with Santa for $20 to benefit Make-A-Wish.

The Pet Evolution family leads with heart, so giving back to others who are less fortunate is a no-brainer.

Heather Rudolph, Senior VP of Marketing

Marketing Support

Pet Evolution creates a marketing presentation for each event to help franchise owners get their staff members involved. There are incentives or goals to reach, creating friendly competition for all. “The Pet Evolution family leads with heart, so giving back to others who are less fortunate is a no-brainer,” Rudolph says.

For more information about the Pet Evolution franchise opportunity, visit www.petevolutionfranchising.com

U.S. Pet Care Market

Pets are increasingly viewed as family members. In the U.S., 67% of households, or about 85 million families, own a pet. Annually, these families spend $100 billion on pet products and services. 

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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