Meet the Animal Lovers Behind the Pet Evolution Franchise

Pet Evolution Franchise

These Pet Enthusiasts call the Holistic Pet Store Franchise the “Whole Foods of Pet Care”

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The passionate team behind Pet Evolution calls the emerging holistic pet store franchise the “Whole Foods of Pet Care.” And it’s easy to see why. Just like Whole Foods, Pet Evolution deals only in natural foods and offers holistic wellness products. Also, like the popular wellness brand, Pet Evolution has well-trained employees who are passionate about the products they sell and has a cult-like following of customers who consider the store a godsend in terms of wellness. That was certainly the case for franchise industry veteran Peter Carlson (right) who came into the Woodbury, Minn., store seeking a remedy for his standard poodle Leo’s never-ending digestive problems. “I tried everything and grew more and more frustrated,” he says.

Pet Evolution stores sell natural foods and holistic wellness products.

When Carlson described Leo’s ailment to the young woman behind the counter, she offered a solution, plus an education on why dogs like Leo struggle with digestive problems. “I was so impressed at her knowledge and the results. With the food she recommended, I had a whole new dog and also a vision to make Pet Evolution a household name,” he says.  

It wasn’t long before Carlson met with Pet Evolution co-founders Rian Thiele (top left) and Mike Osborn and proposed a partnership. “We hit it off right away. As a customer, Peter shares our core values and mission of offering the best foods and toys possible for pets,” says Thiele. “He also has an impressive franchising background.” 

Carlson’s experience includes building and selling some of the largest regions for franchise giants Massage Envy and Amazing Lash Studio. His growth plan for Pet Evolution is similar: expansion through regional development.

Pet Evolution’s Growth

Mobile nail trimming services offer convenience for Pet Evolution’s customers.

Pet Evolution is well on its way to becoming a household name. Since launching the franchise opportunity in 2021, 12 regions have been sold, plus an additional 13 units. “We’re going to build the largest wellness pet brand in the country,” says Carlson.

Whether investors are regional developers, owner/operators or multi-unit semi-absentee owners, the Pet Evolution team says investors should have one thing in common: a passion for pets and the brand. “We want to grow Pet Evolution with people who are engaged and want to make a difference,” says Thiele. 

Pet Evolution Franchise Opportunity

Pet Evolution offers full-service grooming.

Booming industry: The pet-care industry is estimated to be worth $275 billion by 2030.

Strategic growth: Pet Evolution is growing rapidly through regional development. There are currently 12 regions sold in the U.S. 

Niche products and services: The holistic pet food store franchise prides itself on selling the highest-quality products and services.

Recurring revenue and multiple revenue streams: In addition to its retail offerings, Pet Evolution provides full-service grooming, full- and self-serve washes, membership programs and mobile nail trimming services.

Learn more about the Pet Evolution franchise opportunity at

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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