Money Mailer has re-invented marketing for local businesses.
Franchisees are marketing consultants, showing neighborhood business owners how to target their best prospects with compelling offers delivered in the mail, on the Internet, to mobile devices and on social media.
This integrated marketing solution is provided to each business for literally pennies per household. We are the only national franchise laser-focused on local businesses, one of the most under-served market segments in the Country. Local business owners do not have the time or internal resources to develop this marketing expertise on their own so franchisees become an internal ad agency resource creating monthly repeat business potential in each protected territory.
There are no royalties for the entire first year. An aggressive launch package gets the franchisee off to a fast start. It includes Grand Opening incentives, special promotions for top business categories and production credits so most of the initial franchise fee is returned in the first year. Lead generation is included with telemarketing to pre-set hundreds of appointments.
Money Mailer also provides funding for franchisees to hire a local “greeter/merchandiser” to pound-the-pavement and “warm up the market.” The greeter distributes 1,000 customized, high-impact flyers with the new franchisee’s contact information and an aggressive “Grand Opening” offer to secure a trial marketing campaign. This introduces the new franchisee to the local business community and helps build a valuable prospect database.
Money Mailer’s training and ongoing support is unrivaled in franchising. After completion of an extensive curriculum at MM University a dedicated, field-based Franchise Performance Coach works in the territory for several weeks. The Coach assists with customer acquisition and ensures the technology, systems and processes covered at MMU have been mastered.
The Coach is then personally accountable for the franchisee’s performance for the entire term of the Franchise Agreement. In addition to a personal Coach, new franchisees have an internal, dedicated customer care expert to make sure each mailing cycle runs smoothly and a dedicated Art Center coordinator who works with a team of talented graphic artists for all ad design and art processing.
Franchisees can also access a 24/7 Intranet site with robust marketing databases, an iPad presentation maximizer, proprietary mapping software to show businesses how to maximize advertising ROI with offers targeting their most desirable household demographics, even a proprietary ad building software so franchisees can build spec ads for target accounts in a matter of minutes. Nothing is left to chance.
Money Mailer senior management also hosts regular field communication meetings in each major market. These local meetings cover industry trends, new ways to build the business and allow franchisees to provide valuable feedback on ways the MM System can be improved. Each year finishes with a world-class annual Convention with travel and hotel expenses subsidized by Money Mailer so franchisees can take advantage of the educational content and interact with the “best and brightest” in the MM System.
Company Name: Money Mailer
Contact: Cicely Hernandez
Cash Investment $58,000