Modern Acupuncture, the acupuncture franchise that aims to bring holistic treatment to the masses, has successfully positioned itself as the fastest growing health and wellness franchise in the U.S. in only its second full year of operation. In 2018, 32 clinics opened across the U.S., bringing the total to 38 open clinics with 55 more slated to open in 2019 under modest projections. By comparison, The Joint, a chiropractic franchise also in the health and wellness category, opened only 17 locations in its second year of operations. 530 regional development licenses have been awarded, as well as 150 franchise licenses. In 2018 alone, more than 100,000 patient visits have been recorded. This all equates to around $8 million in revenue with no debt.
Last year, the company also invested in a massive brand relaunch in an effort to build a national movement around acupuncture. The “Let’s Tingle” movement features new attention-grabbing creative with original photography by famous Swedish Photographer Henrik Halvarsson that is meant to capture attention and spark conversation. Additionally, Modern Acupuncture is developing programs in each local community where they have franchises to support first responders, teachers and veterans.
Over the last two years, the company has selectively and strategically awarded regional and franchise development rights to proven operators of similar health, beauty and wellness franchise concepts. This includes Dr. Charles Anderson (MD, MPH, MBA), a Harvard trained newborn intensive care physician with degrees from Princeton University, John Hopkins and Boston University.