Mike Bidwell Weighs in on Neighborly’s Success

Mike-Bidwell, Neighborly President and CEO

Culture Has Driven The Incredible Growth of the Home Services Umbrella Franchisor

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Even though Neighborly has grown to an impressive 29 brands and 5,000 franchises, its culture is surprisingly close-knit. And that’s no accident, says Neighborly President and CEO Mike Bidwell. “We work with great intention to preserve the uniqueness of each individual brand and uphold our company’s values,” he says. “Our culture has been the driving force behind Neighborly’s incredible growth.”

Neighborly Home Service Franchise Umbrella

Under one Umbrella

Neighborly’s mammoth home services portfolio includes well-known legacy brands as well as exciting emerging franchises that offer a wide array of services. Bidwell says that as part of the umbrella, franchise owners enjoy many one-of-a-kind perks. “In addition to the standard benefits offered by any reputable franchisor, we provide our franchise owners with networking and cross-promotion opportunities, marketing strategies, dedicated coaches, vendor discounts, and lead generation support,” he says.

Neighborly’s services are readily available to U.S. homeowners through Neighborly.com and the Neighborly app. These platforms have helped Neighborly’s franchise owners generate new business and keep existing customers coming back. “With multiple Neighborly brands servicing the same community, our owners can rely on each other, while referring new customers who are looking for specific home service needs within the realm of Neighborly brands,” Bidwell says.  

While home services franchises have always been considered a bulletproof investment for their recession resilience and low cost of entry, another plus is that demand for these services continues to rise. Bidwell attributes this to several factors including an aging and growing housing stock as well demographic and industry trends: “Boomers are less able, less willing to DIY; millennial homeowners and changes in our perception of the value of our time. At the same time, the capacity of the provider base is shrinking,” he says. “Now that we’re nearing what we all hope is the end of a pandemic, the demand for home services isn’t letting up. Today more than ever, people are choosing to spend their bonuses or extra money on home projects. We are fortunate that Neighborly’s brands cover a wide swath of home services.”

Here, we look at four of the 29 Neighborly brands and the benefits they offer franchise owners.

Five Star Painting

Five Star Painting

With an established model and nearly 200 franchise owners, Five Star Painting, one of North America’s leading painting services brands, offers these benefits:

  • Executive ownership model
  • No initial office space needed
  • Minimal overhead
  • Beneficial vendor relationships
  • Labor can be subcontracted
  • Healthy, growing market
  • Low initial investment

The Grounds Guys

The Grounds Guys

The Grounds Guys is a full-service grounds care company that delivers industry-leading lawn care and landscape solutions to commercial and residential clients. Franchise owners enjoy a flexible lifestyle business plus much more:

  • Recurring customer base 
  • Executive ownership model
  • Year-round service offerings to keep business growing
  • Multiple verticals allow for same-customer services

Dryer Vent Wizard

Dryer Vent Wizard

Dryer Vent Wizard is leading company specializing in dryer vent cleaning, repair and installation in North America. The company’s mission is to reduce the risk of fire in laundry rooms nationwide. Franchise owners enjoy many benefits:

  • Three distinct revenue streams
  • Feel-good business — provides valuable, potentially lifesaving service
  • Low overhead, no office space required
  • Home-based, executive model 
  • Designated territories in prime markets

Real Property Management

Real Property Management

Real Property Management is the first, largest and most credentialed single-family property management franchise in the U.S. Its benefits include:

  • Recurring revenue
  • Rapidly growing industry
  • Technology driven 

For more information, contact austin.meek@nbly.com.

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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