Melt Shop Propels New Jersey Development With Opening of New Restaurant in Jersey City

Melt Shop, the pioneer of the Melted Sandwich Movement, opened its newest corporate‑owned location on December 3 in Newport Centre, a Simon mall located in Jersey City, New Jersey. The new restaurant marks Melt Shop’s second location in Founder and CEO Spencer Rubin’s home state, coming on the heels of the brand’s opening in Rockaway in November. Melt Shop continues to identify New Jersey as a key target market for development and has aggressive growth plans for the state as it seeks to expand its presence throughout the Northeast region.

The new Melt Shop in Newport Centre features the company’s newest storefront design and kitchen package, which includes Melt Shop’s signature double‑stacked conveyor oven that enhances food quality and shortens ticket wait times. Named one of Fast Casual’s Top 100 Movers & Shakers, the melted sandwich leader remains committed to providing its guests, franchisees and staff a product and experience unmatched in the fast‑casual space.

“As we gear up for 2019, we’re energized by the success we’ve achieved in such a short period of time and look forward to bringing more Melt Shop restaurants to the Northeast and other key regions throughout the country,” said Spencer Rubin, Founder and CEO of Melt Shop.

To learn more about ownership opportunities with Melt Shop, visit

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