Executive Ownership Model Lets Franchisees Focus on Growth and Community Impact
When it comes to emerging brands, Lawn Pride® is in a class by itself. It’s been keeping customers happy for over 30 years and benefits from the leadership of Neighborly, the world’s largest home services organization. That means franchisees get the best of both worlds — a well-established brand with a strong reputation and the exciting growth potential of a newer franchise with plenty of available territories.
The lawn care industry itself is thriving — expected to reach $207.9 billion over the five years to 2030, according to IBISWorld. More homeowners are outsourcing their lawn care, opting for professional services to keep their yards looking pristine without the hassle.
Brand President Susan McIntosh, who has been with the company for over 30 years, believes now is the perfect time to invest. “The professional lawn care industry is growing every year. More homeowners are outsourcing their lawn care, and the housing market remains strong, especially in suburban areas. That’s driving demand for what we do,” she explains.
McIntosh has seen Lawn Pride evolve firsthand. “We started with basic mowing services and landscaping, but we realized that specializing in lawn care — things like fertilization, weed control and aeration — was the smarter path,” she explains. “Focusing on these high-value services gave us a recurring revenue model, which makes a huge difference for our franchise owners.”
That shift set the stage for the brand’s steady growth. The company spent years refining its model, figuring out what works and making sure it’s replicable. “When you invest in Lawn Pride, you’re not just buying into a brand — you’re getting decades of industry knowledge and a proven system,” she says.
Lawn Pride sets itself apart with a straightforward, customer-friendly approach. “We have a simple seven-step lawncare program with a pay-per-visit model — no contracts. Customers stick with us because they love the results, not because they’re locked in,” McIntosh says. “And our ‘Done Right Promise’ guarantees satisfaction within 15 days or we fix it for free. The recurring revenue and high retention rates make this a compelling investment,” McIntosh says.
Lawn Pride’s growth has accelerated since joining Neighborly in 2022, gaining access to top-tier training, technology and marketing support. The partnership also offers cross-promotional opportunities, helping franchisees benefit from established Neighborly brand trust. Recognized for its success, Lawn Pride was named one of Entrepreneur’s Top 500 New and Emerging Brands last year.
Franchisee Success
Lawn Pride franchise owners don’t need a background in lawn care to succeed. The company provides all the necessary technical training, allowing franchisees to focus on leadership, relationship-building and following a proven system.
The business model is designed for efficiency, avoiding the high overhead costs of full-service landscaping businesses. By keeping operations streamlined, Lawn Pride enables franchisees to achieve strong returns while prioritizing customer service.
Lawn Pride has big plans for the future. “We’re aiming for 250 locations in the next five years,” McIntosh says. “But we’re growing the right way, expanding strategically while ensuring our franchise owners have everything they need to succeed.”
She’s particularly excited about how Lawn Pride franchisees impact their communities. “They’re not just running businesses. They’re creating jobs and helping people enjoy their outdoor spaces,” she says. “That’s what makes this business so rewarding.”
Why Choose Lawn Pride?
- Recurring Revenue Stream. Lawn care services require regular visits, creating a steady flow of repeat business.
- Scalable and Efficient Operations. A simple, repeatable model makes it easy to grow while maintaining a strong work-life balance.
- Executive Ownership Model. Franchise owners oversee a team of lawn care experts while fostering relationships with homeowners and businesses.
- Multiple Revenue Streams. Owners can offer a range of services to the same customers.
- Recession-Resilient Industry. Regardless of the economy, homeowners rely on professional lawn treatments to maintain healthy lawns.
- Culture. A proven system, a people-first culture and the support of Neighborly, a respected leader in home services, set Lawn Pride apart.
- Award-Winning Brand. Recognized as a top new and emerging brand on Entrepreneur’s prestigious Franchise 500 list.
For more information about the Lawn Pride franchise, visit the brand’s website.
