Jennifer Aniston Adds Star Power to Pvolve Franchise

Jennifer Aniston Partners with Pvolve Franchise

Low Impact Workouts Attracted the Friends Star to the Innovative Fitness Franchise

Rachel Katzman was frustrated with her high-impact workouts, which failed to produce the physical results she sought and left her hurting and fatigued. A longtime fitness enthusiast with a history of scoliosis pain, Katzman finally reached the breaking point. That’s when she discovered the power of functional movement to achieve a fit and sculpted body without the pain and drain.

Katzman decided to develop a low-impact fitness method that could provide the same positive benefits for others. The result was Pvolve, founded in 2017, a science-driven workout led by expert trainers utilizing unique proprietary resistance equipment.

The Pvolve method is overseen by a clinical advisory board comprised of medical doctors, a physical therapist and sports physiologist. “Pvolve is committed to science and validating the fitness method through clinical research trials with leading universities around lower back pain, mobility, strength and muscle mass,” Pvolve President Julie Cartwright says. “Pvolve is a functional fitness method. What this means is that every class is intentional and will focus on movements and movement patterns that matter so you can improve your bio-mechanics, prevent injuries and enjoy a more resilient and capable body in your everyday life,” Cartwright says.

Pvolve President Julie Cartwright
Pvolve President Julie Cartwright

“This is truly a holistic and sustainable approach to fitness that is adaptable, making it suitable for individuals of all fitness levels,” she says. “The low-impact, highly effective workout delivers all the results you crave and a whole world of others you didn’t know you wanted, including a sharpened connection between the body and mind, and an increase in coordination, mobility, balance and stability.”

Star Power

Pvolve’s innovative method has attracted a wide range of clients, including actress Jennifer Aniston, who has since partnered in the business. Aniston started digital Pvolve workouts after suffering a back injury in 2021. “I have a friend who had been doing Pvolve,” she explains, “and not only did I notice her complete transformation – physically and in her energy level – but she also explained that Pvolve’s functional fitness method respects where your body is at and allows you to work around your current limitations, so you don’t have to wait for full recovery.”

Jennifer Aniston — Pvolve Franchise
Pvolve founder Rachel Katzman (left) with actress and fitness enthusiast Jennifer Aniston.

Aniston continued with Pvolve after recovering from her injury, adding in-person training to her streaming workouts. “I saw how broad the workout options are and I was hooked,” she says. Katzman says she was “blown away” by Aniston’s interest. “The fact that someone so advanced in her fitness journey and with access to a world of options fell in love with the method after experiencing its benefits is adream come true.”

Incredible Growth

Jennifer Aniston — Pvolve Franchise
Jennifer Aniston — Pvolve Franchise

Partnering with the brand in 2023, Aniston’s focus is on marketing, product development and new programming. As a result of her involvement, Pvolve has experienced a 650% increase in branded searches, a 125% increase in franchise inquiries, and a 40% increase in social media followers. “We just awarded our 40th franchise studio,” Cartwright says.

For more information about the Pvolve franchise, visit

Fitness Industry

In today’s post-pandemic, health-conscious world, wellness has become a top priority. According to IBISWorld, the gym, health and fitness clubs industry reached $31.2 billion in revenue in 2023.

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Lisa Ocker’s career began at her hometown paper, The Baytown Sun, covering everything from city government to chemical plant disasters, a hurricane and a controversial FEMA buyout of a flood-plagued neighborhood. From there, she moved to South Florida, reporting for the Palm Beach Post and South Florida Sun-Sentinel newspapers, and serving as editor of the regional magazine, Boca Raton. Returning to her home state, she led the re-launch of SUCCESS magazine as editor after a Texas-based entrepreneur bought the 100-year-old brand.

Lisa’s work also has appeared in The New York Times, Chicago Tribune and Newsweek. She has covered major news events including the space shuttle Challenger explosion and the rape trial and acquittal of William Kennedy Smith, nephew of the late President John F. Kennedy and Sen. Edward Kennedy. Her coverage of immigration issues included reporting on Haitian and Cuban refugee crises while traveling with the U.S. Coast Guard and from the U.S. Naval Base at Guantanamo Bay, Cuba. Her work with SUCCESS included profiles of entrepreneurs Steve Case, Ted Turner and the late Tony Hsieh.

Now living in and working from Santa Fe, NM, Lisa enjoys sharing the challenges and successes of franchisees and franchisors as a contributor to FranchiseWire and Franchise Consultant Magazine.
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