I Heart Mac and Cheese Launches New National Branding Campaign, and a Little “More!”

I Heart Mac & Cheese, a fast-casual concept specializing in made-to-order, fully customizable build-your-own bowls and grilled-cheese sandwiches, has launched a new national brand campaign, “Build Your Happy”.

The campaign was created to support the company’s goal of providing a plethora of choices for consumers from all walks of life. It doesn’t matter if you’re vegan or gluten-free—with seemingly endless combinations and ways to build your perfect meal, I Heart Mac & Cheese wants to put a smile on your face, no matter how you build your meal.

“We’re not just a mac & cheese joint anymore. Between the melt in your mouth grilled cheeses, the gluten-free and vegan options, and millions of other ways to customize your meal, it just made sense to add more,” said I Heart Mac & Cheese CEO Steve Giordanell.

Developed with Greau Creative out of Boca Raton, FL, “Build Your Happy” has already begun rolling out nationally across all of I Heart Mac & Cheese and More’s customer touchpoints including web, mobile app, in-store, and all digital and traditional marketing assets.

“We are so honored to help create this next chapter for the I Heart Mac & Cheese brand with a campaign that shows their commitment to providing the opportunity to build what makes YOU happy,” said Jason Bailey, Founder of Greau Creative.


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