HomeFront Brands Names Christina Rodgers Vice President of Franchise Development

HW - Christina Rodgers, HomeFront Brands

Rodgers Will Oversee The Growth of Three Home Service Brands

HomeFront Brands, a property service franchise platform, announced Christina Rodgers vice president of franchise development. She will oversee the growth of three franchise companies in HomeFront’s portfolio: Window Hero, The Designery and Mozzie Dome. Temporary Wall Systems, BiltRite Home Inspections, and Top Rail Fence are also part of the HomeFront lineup. 

“HomeFront really cares about each of its franchisees; we put them at the center and everything we do circles around them. We are growing rapidly, and I don’t see it stopping anytime soon,” Rodgers said.

Rodgers was attracted to HomeFront Brands because of its values. She looks forward to helping people find their dreams of entrepreneurship and leading her team with integrity, honesty and sincerity.

Christina Rodgers, HomeFront Brands
Christina Rodgers is the new vice president of franchise development for HomeFront Brands. 

Fascination with Franchising

Rodgers fell in love with franchising in 2004 when she worked for ServiceMaster Brands in operations and sales roles. Throughout her 19-plus years in franchising, she has held leadership positions with Authority Brands and Stellar Service Brands. She is fascinated with franchising and loves watching emerging brands grow into established businesses.

Franchise Development

Rodgers believes franchisors should focus on the way they lead and treat and lead people in order to grow. Leadership should be strongly considered before candidates invest in a franchise, she added. She follows her personal motto in her work: True leaders don’t create followers; they create more leaders.

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Haley Cafarella is a passionate journalist and content developer. In her role as content and marketing specialist for IFPG, she creates original content for the franchise broker network's ongoing initiatives and writes articles for FranchiseWire.com.
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