Limited-Edition Apparel and Drinkware Help Drive Festive Swag Sales
When it comes to holiday gifts, swag and merch are at the top of every fast-food fan’s wish list. From branded tumblers and cozy sweaters to socks, mugs, hats and sweatpants, the lineup of limited-edition merch feels endless this season. Brands like McDonald’s, Crumbl, Dunkin’ and KFC are leaning hard into festive swag, going well beyond seasonal packaging and limited-time menu items.
The appeal is simple. These pieces let customers wear their brand loyalty, show off their holiday spirit and score something fun, functional and exclusive. Whether it’s stealing the spotlight at an office ugly sweater party or gifting a coffee lover a themed tumbler, the merch is playful and made to be shared.
At a time when consumers are watching spending and food prices remain high, holiday swag gives people something to get excited about, while offering brands a smart way to drive engagement, build loyalty and keep customers coming back all winter long.
Holiday Swag and Merch from Top Fast-Food Restaurants
Crumbl
Crumbl fans don’t just love the cookies — they live the brand. This holiday season, the gourmet dessert franchise with its famously oversized, indulgent cookies is giving its loyal following a new way to show their obsession. Crumbl’s winter swag lineup includes a branded cookie cutter along with cozy blue-and-pink crewnecks and sweatpants designed for peak cookie-season comfort.
For fans who plan their week around the rotating menu and eagerly share their pink box reveal (the moment they open the signature pink box to show off the week’s cookie lineup on social media) the merch feels like a natural extension of the Crumbl experience. It’s fun, festive and instantly recognizable.
Dunkin’
Dunkin’ is decking the halls this winter with new holiday-inspired apparel and merchandise. New seasonal merch includes the Dunkin’ Donuts Retro Tee, Little MUNCHKIN Kids Tee and Deserves a Lil’ Treat Crewneck, the Hot or Iced Cup Plushie Key Chain, Gold Sparkly Tumbler and Iced Coffee Ornament.
KFC
KFC is leaning all the way into holiday cheer with a new merch collection that doesn’t take itself too seriously. From cozy socks and festive t-shirts to fun wrapping paper and pajama pants featuring Colonel Sanders participating in Christmas festivities, there is a little something for everyone.
McDonald’s
McDonald’s new holiday swag includes a festive collection of sweaters, beanies, slippers, socks, sleep masks, gift wrap and stocking stuffers, including a glass mug and scrunchie set. For Grimace fans, there’s plenty to love — including bold purple sweaters, hats and slippers that let the iconic fast-food mascot steal the spotlight all season long.
Pizza Hut
Pizza Hut is getting into the holiday spirit with great seasonal merchandise. The pizza franchise has brought back its Triple Treat Box (a tiered bundle with two medium one-topping pizzas, five breadsticks, and a choice of dessert) and has turned the festive packaging into a limited-edition holiday onesie created in collaboration with Tipsy Elves, a brand known for its fun and outrageous clothing.
Starbucks
Starbucks recently dropped its highly anticipated holiday merch. The coffee brand is now selling festive tumblers, mugs and tree ornaments for a limited time.
Taco Bell
Taco Bell is helping fans stay warm this winter with its new holiday swag. The fast-food franchise’s online shop includes sweatpants, hoodies, hats and other fun holiday accessories such as a glass ornament and a purple tumbler that would be a great addition to anyone’s stocking.
Whataburger
This holiday season, Whataburger has an all-new lineup of festive swag in its bold, unmistakable orange branding. From Christmas tree ornaments and cozy pajama pants to an inflatable reindeer, beanie-and-scarf sets, and holiday-ready hats, this seasonal merch is perfect for gifting, collecting or stuffing stockings.
