Guideboat Capital Partners Invests in Franworth

Franchising News: REP’M Group and Franworth Team Up

Franworth Will Use Funds to Increase Services to Franchise Clients 

Franworth, a firm that specializes in helping franchisors grow their businesses and maximize their success, has raised new funding from Guideboat Capital Partners. With this added financial support, Franworth will be able to increase its assistance to existing partner brands and broaden its portfolio of high-potential franchise brands.

After identifying brands with high potential, Franworth provides vital assets – including cutting-edge technology, a proprietary supply-chain system, and mentoring from leaders with extensive franchise-industry experience – to facilitate the franchises’ long-term growth. Based in Ann Arbor, Mich., 6-year-old Franworth was founded by John Rotche, a past International Franchise Association Entrepreneur of the Year recipient. 

Franworth, Guideboat Outlook

In announcing the investment, Franworth CEO Rotche said, “Guideboat Managing Partner Mike Sutton and his team have a clear understanding how collectively we can pave new, rewarding paths for the future of emerging brands. The investment marks a significant step in our company’s mission to better support the growth of the brands under our umbrella. We’ll be able to directly invest this capital back into our organization and the existing brands we work with today, while also continuing to remain opportunistic in forging new franchise brand partnerships.”

Sutton, who will join Franworth’s board of directors, said his firm was “drawn to Franworth because the support their team offers franchises is second to none. There’s an incredible amount of growth potential in their portfolio.” Franworth’s current portfolio of franchise brands includes The Lash Lounge, The Barre Code, skoah facial shop, CITYROW, Frostfire Wellness Spa, Garage Kings, HomeSteady and HealthSource America’s Chiropractor. 

Dallas-based Guideboat Capital Partners specializes in investing in entrepreneur- and founder-led lower middle-market companies. Guideboat Capital Partners nurtures its partner companies’ growth during long-term relationships. 

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