Deal Combines No. 4 and No. 7 U.S. Brokerages by Sales Volume
- Real Brokerage Inc. plans to purchase RE/MAX Holdings Inc. in a deal worth $880 million. The transaction is expected to close later this year.
- The combined new company will have more than 180,000 real estate agents.
- RE/MAX ranked fourth in U.S. real estate sales last year; Real Brokerage was No. 7.
- Real CEO Tamir Poleg will take on the roles of chairman and CEO at the new company.
- Real Brokerage is known for its technological prowess, including AI.
- This marks the third major real estate-related consolidation in just over a year.
In a blockbuster real estate brokerage deal announced today, Real Brokerage Inc. will acquire RE/MAX Holdings Inc. Worth some $880 million, the deal gives rise to a new company, Real REMAX Group, that will have more than 180,000 agents – about 80,000 of them U.S.-based, The Wall Street Journal reported.
The combined company would have generated approximately $2.3 billion in annual revenue and $157 million in adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) before synergies in 2025, according to a Real Brokerage news release disclosing the acquisition.
Public RE/MAX shares traded around $8 on Friday, putting its market value around $160 million. Dave Liniger, who co-founded the company with his wife, Gail, in 1973, still holds 38% of RE/MAX shares.
Citing statistics from T3 Sixty, The Journal said RE/MAX’s sales at both its franchisee- and company-owned offices ranked the brand as the No. 4 U.S. brokerage in sales volume last year, and Real was No. 7. RE/MAX has a presence in more than 120 countries and territories around the globe; it also franchises Motto Mortgage units in the United States.
About Real Brokerage
Founded in 2014, Real Brokerage has grown rapidly. It went public in 2021 and has a market value of around $570 million, The Journal said.
Real is known for leveraging cutting-edge digital technology, including artificial intelligence. The acquisition unites RE/MAX’s franchised network with Real’s cloud-based, agent-centric brokerage platform, Real Estate News observed in an article. Agents with the combined company will have access to reZEN, Real’s integrated transaction management and back-office platform, along with AI tools and financial services such as Real Wallet, Housing Wire reported.
Real REMAX Group Operations
The Real, RE/MAX and Motto brands all will continue operations, and the combined company will have a 10-member board that includes three directors from the current RE/MAX Holdings board, Housing Wire stated. Headquarters will be in Miami, although RE/MAX’s Denver offices will play a major role, too, reports indicated.
Real’s chief operating officer, Jenna Rozenblat, will serve as chief integration officer during the transaction, the news release said. Real’s current CEO, Tamir Poleg, will become chairman and CEO of the new holding company.
“People are getting used to tech-driven experiences in other industries, and real estate has been lagging a little bit,” Poleg told The Journal. “With our technology, all of their agents and our agents will be able to serve buyers and sellers in a better way.”
In the news release, Poleg said that “this acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience. Bringing together Real’s technology and operating model with RE/MAX’s global reach and franchise model is a transformational moment for the industry. Together we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”
Reaction from RE/MAX
Erik Carlson, CEO of RE/MAX Holdings, and Liniger also praised the pending transaction in the news release.
“Real brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network,” Carlson said. “By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders – from agents to franchisees to consumers to shareholders – all while strengthening the culture and flexibility that make our brands special.”
Liniger called it “an extraordinary day in the history of RE/MAX. … I’m thrilled for what this transaction means for RE/MAX franchisees, agents and clients as well as shareholders.” He added that he and his wife “built a company for business-minded entrepreneurs with a customer-service mindset.”
Brokerage Consolidation Trend
This marks the third major brokerage acquisition roughly the past 13 months, according to The Journal. Mortgage giant Rocket agreed to buy Redfin in March 2025; last September Compass announced the acquisition of Anywhere Real Estate, parent to Sotheby’s International Realty and Coldwell Banker. The Compass deal, which was finalized this year, resulted in a company worth some $10 billion and having about 340,000 agents, according to the Real Estate News article.
The Real-RE/MAX transaction is expected to close in the second half of this year, subject to customary closing conditions and regulatory and shareholder approvals. Real Estate News said that after closing, shareholders of Real Brokerage will own about 59% of the combined company. Real has secured a $550 million financing commitment led by Morgan Stanley Senior Funding Inc. and Apollo Global Funding LLC to refinance RE/MAX’s existing debt, fund the cash consideration and cover transaction costs, according to Housing Wire’s report.
