GLO30 Checked All the Boxes for This Entrepreneurial Couple

GLO30 Checked All the Boxes for This Franchising Couple

Faizan and Adila Khan’s Three Virginia-Based Locations Offer Science-Backed Skincare Treatments

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Faizan (above, left) and Adila Khan had developed a specific wish list for their next franchising venture based on their experience as successful multi-unit owners of quick-service restaurants. GLO30, the physician-led, subscription-based skincare studio, met the Khans’ needs – and more.

GLO30 offered a more consistent revenue stream, growing customer base, brand awareness and lower buildout costs – all important factors for the Khans. In addition, Faizan Khan, who also serves as a Microsoft director and has more than 25 years’ experience in informational technology, was fascinated by GLO30’s use of technology in designing a personalized skincare regimen for each client.

“The incorporation of technology into skincare resonated with me given my background in tech. The ability to leverage artificial intelligence to enhance skincare offerings is incredibly interesting,” he says.

The Khans have signed a multi-unit franchise agreement with GLO30 and plan to open three locations in Loudon County, Va., over the next few years.

Skincare Backed by Science

GLO30, founded in 2012 by Dr. Arleen Lamba, offers innovative, personalized skincare treatments backed by analysis and science. Lamba’s philosophy is that everyone can have glowing skin with individualized treatments every 30 days. Services include facials and other noninvasive proprietary treatments using medical-grade skincare products. Monthly memberships are available, as well as individual services for non-members.

GlO30 franchise business
GlO30 franchise business

The brand’s emphasis on providing the most innovative, client-focused skincare appealed to the Khans. “Over the next decade, I anticipate significant changes in the skincare market as we begin to transition into more personalized offerings,” Faizan says. “This shift will likely involve the integration of more powerful AI and tools to provide personalized treatment options in terms of analysis, treatment and product creation.

“GLO30 has been embracing AI advancements fully,” he says. “As a franchisor, GLO30 has been taking advantage of trends and innovations happening in the field and trickling them down into product and treatment offerings for customers. GLO30 has a competitive business model and will stay that way by incorporating these advancements as they become available.”

The execution model and financial viability of GLO30 were strong points.

The GLO30 Choice

The Khans also found GLO30’s membership model appealing as a means of ensuring a consistent stream of revenue throughout the year. As multi-unit owners and operators of Dog Haus franchises, the Khans had experienced ebbs and flows in revenue based on factors such as weather or sporting events.

“A constant revenue flow provides a sense of stability and predictability, further solidifying the attractiveness of the opportunity of GLO30,” Faizan says, adding that he’s looking forward to diving into the venture and building a robust sales funnel and subscriber pool. “Building the subscriber pool quickly can significantly impact the business’s growth trajectory.”

GLO30’s longevity and presence in the Washington, D.C., metropolitan area, which includes its headquarters in one of five corporate locations, also influenced the Khans’ investment. “GLO30’s proximity eliminated the need for us to build brand awareness from scratch in our market area,” Faizan says. “Being able to meet Dr. Lamba and understand how deeply invested she is in the brand’s vision also fueled our decision.”

Financials played another important role for the Khans. “The execution model and financial viability of GLO30 were strong points. Its smaller footprint and lower buildout costs mean lower risk and easier ability to expand,” Faizan says.

Skincare Sustainability

GlO30 franchise business

The skincare market size has grown strongly in recent years and is estimated to grow from $134.1 billion in 2023 to $143.5 billion in 2024 at a compound annual growth rate of 7%, and to $181.6 billion in 2028 at a CAGR of 6.1%, according to The Business Research Co.

Factors contributing to this growth include personalized skincare solutions, sustainability and eco-friendly practices, an increase in male grooming products and smart skincare devices. Technological advancements and subscription-based models are among the major trends expected during this forecast period.

Faizan Khan believes an aging population in the U.S. with a growing middle class having greater disposal income also will boost growth in the skincare market.

He advises other entrepreneurs seeking to enter a new industry to make sure the business model is competitive and sustainable over the long term, and that the industry offers a healthy margin to provide a cushion for risks such as inflation or economic downturns.

“It’s also important that the franchisor be an expert in the field with a deep understanding of how to run a successful business within the industry,” he says. “For example, GLO30 having a decade of success with the brand and five successful corporate locations says a lot. It demonstrates their expertise, which gave me confidence that this was a brand to get on board with.” For more information about GLO30 franchise opportunities, please visit

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Lisa Ocker’s career began at her hometown paper, The Baytown Sun, covering everything from city government to chemical plant disasters, a hurricane and a controversial FEMA buyout of a flood-plagued neighborhood. From there, she moved to South Florida, reporting for the Palm Beach Post and South Florida Sun-Sentinel newspapers, and serving as editor of the regional magazine, Boca Raton. Returning to her home state, she led the re-launch of SUCCESS magazine as editor after a Texas-based entrepreneur bought the 100-year-old brand.

Lisa’s work also has appeared in The New York Times, Chicago Tribune and Newsweek. She has covered major news events including the space shuttle Challenger explosion and the rape trial and acquittal of William Kennedy Smith, nephew of the late President John F. Kennedy and Sen. Edward Kennedy. Her coverage of immigration issues included reporting on Haitian and Cuban refugee crises while traveling with the U.S. Coast Guard and from the U.S. Naval Base at Guantanamo Bay, Cuba. Her work with SUCCESS included profiles of entrepreneurs Steve Case, Ted Turner and the late Tony Hsieh.

Now living in and working from Santa Fe, NM, Lisa enjoys sharing the challenges and successes of franchisees and franchisors as a contributor to FranchiseWire and Franchise Consultant Magazine.
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