Following his passions led this entrepreneur to a new kind of Gold Rush

Following his passions helped Brandon Erza (above) launch and build Grand Welcome, a multi-million dollar property management franchise brand. Erza knew what he wanted from a young age. When he was just sixteen years old, his love for surfing, fly fishing, skiing and the beauty of the great outdoors prompted him to start a business managing vacation rental properties in Mammoth Lakes, California, a paradise for skiers and outdoor enthusiasts.  

One of Grand Welcome’s gorgeous properties in Hawaii.

Erza officially launched his company in 2005 and spent years learning the business and growing it. Self taught, Erza built Grand Welcome slowly and organically. By 2013, he put plans together for larger growth and turned Grand Welcome into a national brand with hundreds of vacation homes located throughout California, Colorado, Hawaii, Idaho and Nevada.  

Now with a corporate team of more than 50, Grand Welcome is officially offering franchise opportunities, which Erza describes as a chance for generational wealth. “This is one of the fastest-growing segments in the travel industry,” he says.  “Property management is a highly-fragmented industry with a ton of potential.” Erza is looking to partner with growth-driven entrepreneurs who are community focused and want to run the business full time.

Value Proposition

Grand Welcome has the power and status of a national brand, with the feel of a local company. For guests, that translates into a clean, comfortable, high-quality rental at an affordable price. 

With a corporate team behind them, franchisees can serve property owners with a full-service, boots-on-the-ground approach. “Property owners love us because we are extremely service oriented and community based,” Erza says.

 The corporate office handles all the back-end tasks so franchise owners can focus on service and growth. Corporate has streamlined all the day-to-day tasks such as revenue management, marketing, reservations, technology, customer service, staffing and accounting. “We have made significant investments in technology, SEO and marketing so franchise owners can step into a turn-key business.” 

The franchise even has a 24-hour call center, a service that mom-and-pops would be hard-pressed to offer. 

Booming Industry

Erza estimates that there’s 3,200 great locations in the United States that are perfect for this business, from traditional vacation areas to small towns. “People are using hotels less frequently and choosing rentals for vacations and more, such as visiting relatives, or even traveling for business. “Vacation rentals are expected to grow from $44 billion in 2018 to nearly $58 billion in 2022. We’re experiencing a Gold Rush in the lodging industry.”

Ideal Franchise Owner

Grand Welcome franchisees don’t necessarily need rental experience, but they do need people skills to build relationships with clients. Ezra wants to partner with enthusiastic, boots-on-the-ground entrepreneurs who are community driven and service oriented. 

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Jill Abrahamsen’s career spans more than 20 years in editorial, design, and marketing roles. She serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill reports on industry news and helps Franchisors spread the word about their brands.
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