85 Nestlé Cookie Franchises Will Be Rebranded as Great American Cookie Restaurants
FAT Brands Inc. has announced that it will acquire about 85 Nestlé® Toll House® Café by Chip® franchises around the United States from Crest Foods Inc. Franchisees are expected to benefit from supply-chain efficiencies and scaling advantages derived from the increased manufacturing volume at FAT (an acronym standing for Fresh, Authentic and Tasty) Brands’ Atlanta-based facility. FAT Brands will rebrand the stores as Great American Cookies.
“In 2022 we are focused heavily on our deep organic growth pipeline, but we saw great value in making this accretive acquisition,” FAT Brands CEO Andy Wiederhorn said in a news release. Wiederhorn added that “these stores will fold seamlessly into our Quick-Service Division and provide us the opportunity to increase the capacity of our manufacturing business, a key growth objective. … We anticipate the combination of our production and distribution facility and scale to increase the profitability of the franchisees that are joining us in this acquisition.”
About the Nestlé Cookie Franchise
The first Nestlé Toll House Café by Chip opened in August 2000 in Frisco, Texas, a northern Dallas suburb. The Nestlé Café website says that its franchises serve more than 60 million customers per year.
Although the franchise’s main claim to fame is fresh-baked Toll House cookies, the restaurants offer considerably more options on their menus. Other options include an array of specialty coffees, brownies, cookie cups, ice cream and ice cream novelty desserts, panini and wraps.
About FAT Brands
FAT Brands is an international franchisor that develops, purchases and markets fast-casual, quick-service, casual dining and polished casual dining concepts. The franchisor expanded its portfolio with many deals last year. With this latest acquisition, FAT Brands’ will expand its presence in the dessert category, which already includes Great American Cookies and Marble Slab Creamery stores.
In addition, the umbrella franchisor owns Bonanza Steakhouse, Buffalo’s Cafe & Express, Elevation Burger, Fatburger, Fazoli’s, Hot Dog on a Stick, Hurricane Grill & Wings, Johnny Rockets, Native Grill & Wings, Ponderosa, Pretzelmaker, Round Table Pizza, Twin Peaks and Yalla Mediterranean. FAT Brands’ holdings are made up of more than 2,300 units worldwide around the globe.