Edible Is Coming up Fresh With Plans to Open 40 New Stores in 2021

Franchise industry predicts record-high growth in 2021.

Edible®, the world’s most beloved leading gifts and treats destination, had a monumental 2020 amid the COVID-19 pandemic due to the release of innovative products, impressive sales numbers as well as the introduction of a new and creative prototype.

According to an article featured on Entrepreneur.com, 2021 is predicted to be the best year for franchise growth in a decade, and Edible® is no exception to this encouraging statistic.

The brand has a solid expansion strategy in place with a goal to sign 160 franchise agreements and open 40 new stores this year. This aggressive growth goal follows its 141 signed franchise agreements in 2020 and 46 of its stores reaching million-dollar status. Along with this, the brand had its most successful Valentine’s Day to date in 2021 with a 26% rise in sales from last year. In addition to these impressive numbers, Edible® is also looking to grow internationally in emerging markets such as Canada, China, Europe, Pakistan, India, the Middle East and Mexico.

Along with the essential launch of Fruit & Vegetable Produce Boxes at the beginning of the COVID-19 pandemic, other additions to Edible’s® diverse product offerings include its introduction into the floral space with FruitFlowers® and new treats in the Edible Bakeshop™. Edible Music™ has also launched with albums from Grammy- and Tony-Award winner Leslie Odom Jr. Offering all of these innovative products, the brand’s new prototype creates a more interactive and theatre-like experience for customers.

With an exciting pipeline in place, Edible® is looking towards a prosperous 2021 and continues to be a trailblazer in the franchise industry.


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