D1 Training Welcomes Brandon Borah

HireWire - franchise news - Brandon Borah, D1 Training

Borah is Driven By His Passion for Real Estate and Fitness

The D1 Training franchise has named Brandon Borah director of real estate development. In this role, he will aid franchise owners in the real estate process, including site selection, lease execution, letters of intent and lease negotiations. He brings more than a decade of real estate experience and an enthusiasm for health and wellness to the role. 

“I believe we are limited in what we can achieve and how we can serve others by how well we take care of our health and fitness. The better the health, the higher likelihood we will be at our best to help our communities and the people we care about. To be able to match my real estate skillset with a company that is working to empower healthy behaviors to our youth is a dream come true,” Borah said. He looks forward to educating, assisting and encouraging franchisees as they try to find the best possible sites to open their businesses. 

D1 Training’s culture and mission attracted him to the franchise business. Borah first heard about the training franchise in 2021 while working as leasing director at F45 Training. During that time, he met Brandon Famous and Tesa Gerhardt from the commercial real estate agency, CBRE, who subsequently started working as D1 Training’s master brokers. Borah reached out to them to learn more, and the rest is history. 

HireWire - franchise news - Brandon Borah, D1 Training
Brandon Borah is the new director of real estate development for D1 Training. 

Chief Operating Officer Dan Murphy describes Borah as an excellent addition to the D1 team. “Brandon’s innovative approach and commitment to excellence align seamlessly with our core values. We are excited to see the impactful contributions he will make in driving our brand’s growth and ensuring our continued success in the competitive fitness industry,” Murphy said.

Borah credits D1 Training’s “destination-focused” approach to real estate as being part of the training franchise’s success and notes that 60% of the training franchise’s clientele are scholastic athletes whose parents will gladly take them to a D1 facility. “This works to our advantage as we do not have to be right on a main road to be successful.”

Important Real Estate Considerations 

Generally, when considering the best location for a business, Borah believes that the most important factors are the macroeconomics of income, population density and population growth. “Without these factors, you can have the best piece of real estate in the market, but it won’t matter if your clientele is not there to purchase your service.” He added that it is also beneficial to look for locations near high-trafficked areas, such as schools, grocery stores and shopping centers. 

About D1 Training

The Nashville-based D1 Training franchise was founded by NFL player Will Bartholomew in 2001. Franchising since 2017, the brand has grown to more than 100 open locations, with more than 100 additional locations in development, according to a press release. D1 Training is backed by the private equity firm Princeton Equity Group.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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