Copper Branch, a Canadian-headquartered plant-based fast casual eatery with over 30 locations in Canada is slated to open its first location in the United States. The new location will be situated in the SOHO/Greenwich Village area of Lower Manhattan, best known for art galleries, trendy shops and eateries as well as the NYU campus.
Rio Infantino, the CEO of Copper Branch and a veteran restaurant franchise owner, states, “New York City was a clear choice for our first U.S. location as it provides great visibility for the brand and is one of the world’s most recognized active and forward-thinking cities.”
Copper Branch offers all-day breakfast, lunch and dinner with a menu that includes power bowls, soups, sandwiches, burgers, wraps, salads, fresh sides, desserts, and power smoothies. The chain also features many certified organic, non-GMO and naturally gluten-free ingredients. Seasonal menu items and limited-time offers are also key staples. Mr. Infantino adds, “This is food I’m proud to have my children eat!”
The first Copper Branch opened in 2014 in downtown Montreal. Since then it has received worldwide recognition amongst vegans, flexitarians, and health conscious consumers. Copper Branch is on schedule to open 80 locations in 2019 and another 150 locations in 2020, with locations across Canada, the U.S., and even France. All of their locations are franchisee-run.
In addition, the company is committed to working with Rainforest Trust, a global organization protecting our planet’s most endangered rainforest land and animals.