Caring Senior Service Adds Devin Bevis as Director of Marketing

HW - Devin Bevis, Caring Senior Service

Bevis Brings Nearly 15 Years of Experience to the Role

Caring Senior Service, a non-medical senior home care business, announced Devin Bevis as director of marketing. Bevis will oversee a team focused on marketing, advertising, brand awareness, corporate communications, public relations, and more. He is also responsible for implementing the senior care franchise’s strategic plans. He brings nearly 15 years of experience to the position. 

“It is a privilege to work with such a dedicated team and contribute to the mission of helping seniors remain happy, healthy, and at home. I look forward to maximizing the talents of our team to elevate the brand, reach new audiences, and make a meaningful impact in the lives of seniors and their families,” Bevis said. 

He was attracted to Caring Senior Service’s commitment to providing high quality care and support to seniors. Additionally, the senior care franchise’s strong reputation coupled with an innovative use of technology presented an exciting opportunity for him. Bevis appreciates the company’s culture of continuous improvement and maintaining strong relationships.

Devin Bevis, Caring Senior Service
Devin Bevis is the new director of marketing for Caring Senior Service.

Working alongside his father, Jeff Bevis, has also been unique and rewarding. “His extensive experience in franchising and home care, coupled with his visionary leadership, creates a collaborative and inspiring work environment. Together, we are dedicated to driving the brand’s success and making a meaningful difference in the lives of seniors and their families,” Devin said. 

As a caregiver to his grandparents, he understands the impact senior services have on the lives of elderly individuals and their families. It brings him joy to be part of an organization that positively contributes to improving quality of life for seniors. 

Caring Senior Service’s leadership team is excited to have Bevis take on this role. “With his deep strategic marketing background in franchising and home care, we are confident that Devin will elevate the Caring brand presence and drive our marketing initiatives to new heights. His expertise and passion to coach others will undoubtedly make a positive impact on our organization and the communities we serve,” said founder and CEO Jeff Salter.

Bevis’ Franchising Journey

Bevis learned about franchising at a young age and worked closely with his father in creating and building FirstLight Home Care. His favorite aspect of franchising is the relationships he builds working with entrepreneurial-minded individuals. He finds it rewarding to see the positive transformation that franchising brings to communities.  

Throughout his career, Bevis has held various marketing positions. He was attracted to the field because of the opportunity to combine creativity, strategy, and data-driven insights to connect with people, build brands, and drive results. He finds satisfaction in developing innovative marketing campaigns, understanding consumer behavior, and adapting strategies.

Buying a Franchise 

Bevis urges aspiring entrepreneurs to research and understand the franchise model they’re interested in. He also believes in the importance of investing in a franchise that aligns with their passion and values and offers a proven business model with a track record of success. Additionally, he values networking with existing franchise owners and seeking their insights. Bevis believes franchisors can improve their marketing initiatives with three key strategies: focusing on personalization, leveraging digital platforms, and prioritizing storytelling

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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