Jeff Salter is the CEO and founder of Caring Senior Service. He began his career in senior care in 1991 working for a home health care agency in Odessa, Texas. Four months later, he started his own senior care service to provide seniors with the non-medical care they need to stay at home. In 2003, Caring Senior Service began offering franchises and today has nearly 50 locations across the United States. The company has recently started the nonprofit Close the Gap in Senior Care to raise awareness of the overlooked and underserved aspects of senior care.