California-based franchisor, BareBones WorkWear® has launched it’s own brand of workwear products, including work shoes, pants, sweatshirts, tee shirts, socks, and much more. All BBWW products will feature the beloved company mascot, Barey Bones.
“Our franchisees are excited about the potential for higher profit margins and stronger customer loyalty that signature brands can inspire,” explained Founder and CEO, Stu Nelson.
The emerging franchisor went on to add that customers who prefer BBWW pants, shoes or socks, for example, are very likely to return to a BareBones retail store, including franchises, when they need more.
“We’ve listened to our customers,” said the franchisor’s COO, Mason Moore. “Over the last 18 years our customers have told us what they find appealing in their work clothes. We’re excited to provide our customers and our franchisees the benefits of our research. Additionally, these specialty products lend themselves easily to our durable embroidery services for our corporate customers.”
The BareBones WorkWear® label will now join other quality brands in BBWW retail stores including Carhartt, Dickies, Ariat, 5.11, Viking, Timberland, Keen and many others.