Army National Guard Veterans Find New Purpose with PuroClean

Army National Guard Veterans Find New Purpose with PuroClean

The Husband-and-Wife Team Brings Dedication and Skill to Property Restoration in Burlington, Wisconsin

In running their PuroClean franchise, Army National Guard veterans Jessie and Jennifer Wine rely on the team-building and adaptability they learned during their military service. Both skills enable them to help their PuroClean customers overcome disastrous water, fire, mold and other damage to their properties.

The Wines were also entrusted with heavy-duty responsibilities in the Army. 11B Infantry Sergeant Jessie Wine supported battle missions in Bosnia in 2004. He was also deployed to Iraq in 2009 supporting various wartime battle operations, aided in humanitarian efforts during Katrina in 2005 and Southern Border Wall Protection in 2008. 31B/68W Sergeant Jennifer Wine trained as a combat medic but became a military police officer with wide-ranging duties in Bosnia. “I managed on-post activities, maintained relations with Bosnian police, and helped coordinate off-post missions. I assisted with border checks and the detonation of unspent munitions, land mines and grenades.”

PuroClean franchise
PuroClean franchise
Army National Guard veterans Jessie (above) and Jennifer Wine employ four veterans on their eight-member team.

The couple met in Bosnia. “He followed me home so I decided to keep him,” she quips. “We married in July 2005.” After military service, Jessie segued into the insurance industry for nearly a decade. He worked as an agent, adjuster, restoration project manager and general manager for restoration companies; at times Jessie reviewed completed fire and water restoration projects. Jennifer still works as a logistics manager in the biopharma industry, which develops medications to address mental illness, addiction and cancer.

Business Ownership

Jessie always wanted to own his own restoration company and is now more hands-on with the couple’s PuroClean franchise in Burlington, Wis. “When Jennifer’s role was moved to Boston, it provided the opportunity for us to start our own business,” he says. “In December 2021, I decided it was time to become my own boss.”

The Wines looked into various franchises for about a year. “I felt like PuroClean truly wanted me to succeed. The acceptance I experienced on meet-the-team day reminded me of camaraderie in the Army. No matter who you are, where you came from, or what your background was, in the military we were all brothers and sisters. Ordinary soldiers can accomplish great things because they’ve been taught that simple steps, when stacked and repeated, will generate excellent outcomes. PuroClean was the first franchise that made me feel a part of the team, which happened the moment I spoke with President and Chief Operating Officer Steve White.”

PuroClean also loves veterans. From the top down, we have felt that love for our previous military service.

Jennifer Wine, PuroClean Franchisee

The couple praises the brand’s values, too. “We are a Christian family, and PuroClean’s values align with ours in every way,” Jennifer says. “PuroClean also loves veterans. From the top down, we have felt that love for our previous military service.” The Wines’ PuroClean, which opened in January 2023, has four veterans on its eight-member team. Their military training helps them “adapt on the fly, to always be ready for the next fight. In many ways, emergency restoration is the same,” Jessie says. “PuroClean’s core values of servant leadership, extreme ownership and active collaboration are vital to our success.”

Serving Their Community

They based their PuroClean business in Burlington because “our friends and family here need help when disaster strikes,” Jessie says. “We serve people that our kids go to school with and companies we drive past daily or shop at. We wanted to offer a hometown solution when members of our community experience a disaster. We’re within a 20-minute drive of any home or business needing our assistance. All other restoration companies are over 40 minutes away. Operating in our hometown gives us the advantage of being on-site quickly.”

PuroClean Values

The Wines operate their franchise in alignment with PuroClean’s values, such as:

  • Providing reliable, ethical care with high standards and attention to details.
  • Exceeding customers’ expectations… always.
  • Sustaining relationships.
  • Building an empowered team that thrives on collaboration and camaraderie and can rise to meet unexpected challenges.
  • Ensuring that our team has the training, technology and mentorship to meet expectations.
  • Helping customers find alternative assistance if for some reason we are unable to do the work.

For more information about the PuroClean franchise, visit

Restoration Market

PuroClean franchise owners like the Wines understand how important restoration services are. In the U.S., restoration services were projected to reach $80 billion by 2022, with water damage restoration expected to grow at a CAGR of 6.8% from 2020-2025.

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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