Help Ranges from Marketing Initiatives and Law Workshops to Tech Hotline and Claims Coach
Knowing a franchise is only as successful as its owners, the Tiger Adjusters franchise has developed a suite of services to ensure its franchisees thrive. “Historically, the public adjusting industry has faced a shortage of industry-specific materials and specialized training partners,” says Chief Operating Officer Kari Snyder. Tiger Adjusters fills the void with custom interactive, certified training that combines “micro-lessons with individualized reinforcement and group workshops,” she says. “We’re also building the first-of-its-kind training center that mixes on-site physical inspection zones with digital interactions to create a holistic set of scenarios involving client and insurance adjuster interactions.”
Tiger Adjusters’ training is intense for its public adjusters, who work to maximize damage payouts on insurance policyholders’ claims, the job description from the Insurance Information Institute. In the first 90 days of training, franchisees learn corporate obligations and receive public adjuster state-level training that’s augmented by Tiger Adjusters’ training and grand opening marketing objectives, Snyder says. “Each franchisee is given a step-by-step checklist defining objectives tackled by headquarters and those handled by the franchisee. Weekly stand-up meetings with the corporate team allow the franchisee needed one-on-one communication to address any outstanding concerns or training triumphs.”
Tiger Adjusters Training and Support
During and after that three-month launchpad, the Tiger Adjusters franchise’s training and support continually enhance franchisees’ skills and knowledge, Snyder says. For instance:
- Before grand opening, headquarters does competition and target-market research and runs all social media accounts and ad campaigns to jump-start franchisee success. It also facilitates contractor introductions and lead-outreach lists. National account partnerships deliver leads on an ongoing basis.
- Local marketing workshops are held quarterly. Tiger Adjusters employs local marketing and social media support staff and also provides custom web domains, professionally written articles and thousands of innovative assets that are designed to raise the profiles of franchisees within their markets.
- Franchisees can access a library of more than 2,000 expert-created materials, including slides and videos, about marketing, operations and technology.
- Thousands of web domains are being paired with an SEO-focused custom publishing platform so Tiger Adjusters dominates online content relating to claims, public adjusting and insurance, increasing brand awareness and driving local search results to the appropriate franchisee.
- Quality assurance checks examine each franchisee’s claims workflow monthly; operations are reviewed quarterly. Each franchisee and the COO meet monthly about operations to assess what’s working and ways to improve.
- Through a partnership with Merlin Law Group, a leading law firm dedicated to bad-faith insurance lawsuits, the franchisor conducts quarterly legal workshops.
- Tiger Adjusters has a full-time claims coach along with a claims help hotline that tracks questions and answers.
- If technology questions arise, franchisees can call Tiger Adjusters’ tech hotline.
- A group forum updates adjusters about industry news. “We also encourage franchisees to individually participate in their local Facebook or Reddit groups dedicated to public adjusting,” Snyder says.
Expectations for Franchisees
Franchisee networking can serve as an additional resource, Snyder says. “They’re able to connect in workshops while in training or when developing a local marketing campaign. They may also collaborate within a Tiger Strike Emergency Force Team during a catastrophic event, such as a hurricane, in which they band together to assist homeowners and commercial property owners.” Their results can be life-changing: For instance, after Hurricane Ida, a Tiger adjuster increased a Louisiana homeowner’s insurance settlement from the initial $1,300 offer to more than $53,000.
Corporate counts on franchisees to make the most of Tiger Adjusters’ training and support to please clients and to prosper financially themselves, Snyder says. “This is a service-based business. We measure how well a franchisee responds to training and seeks to become a claim expert. Learning and effective use of training is what differentiates an individual in a service-based industry. A properly trained individual will bring in repeat business. Marketing alone cannot fix a badly trained individual. In fact, marketing costs go down if an individual takes advantage of training and leverages it by providing exemplary service to clients.”
When Surprises Occur…
Of course, even with all of the Tiger Adjusters franchise training and support, adjusters sometimes encounter unanticipated circumstances and need guidance, Snyder says. “Within the operations team, our No. 1 success metric is how fast we respond to questions or concerns from franchisees. Franchisees need to know we are listening and responding to their objectives.”
The need for speed suits her. “Personally, I like solving problems in a fast-paced environment. I’ve always loved assisting start-ups since they need problems solved fast. Plus, helping train Tiger Adjusters franchisees become real-life heroes by assisting folks in challenging circumstances is very satisfying.”By systematically improving insurance settlements, Tiger Adjusters aims to disrupt the insurance industry. Claims adjusting is a recession-resistant career field, and Tiger franchisees are compensated on a contingency basis with solid income potential. The Bureau of Labor Statistics states that the median annual income of claims adjusters was about $77,000 in 2024; Vintti, a professional staffing service, reports six-figure incomes for more-experienced adjusters.
Visit the Tiger Adjusters website to learn more about its training, support and ownership opportunities.
