Pazgan-Lorenzo Brings Passion for Active Fitness to Role as Franchise Development Director
Altitude Trampoline Park, a Dallas-based active entertainment franchise, has welcomed Jerek Pazgan-Lorenzo as director of franchise development. Pazgan-Lorenzo brings experience in franchise development as well as a love of active fitness to the role.
“Altitude felt like the perfect match for both my professional goals and personal passions,” Pazgan-Lorenzo said. “I’m a big believer in movement, fun and play — whether it’s snowboarding, surfing or rock climbing — and Altitude brings that same energy to life for kids and families.”
He said the family entertainment franchise’s strong business model, established brand and unit economics also attracted him to the position. “When the opportunity came up to lead franchise development, it checked every box: alignment with the brand’s mission, a great leadership team and tons of potential for growth.”
Pazgan-Lorenzo said his goals include making the discovery process more engaging and reflective of Altitude’s fun and welcoming energy. “I want every candidate to feel like they’re not just buying into a business — they’re joining a family that cares about community, movement and creating memorable experiences for everyone.”
Passion for Franchise Development
Pazgan-Lorenzo’s franchise experience includes work with ShelfGenie and Kidokinetics, where he served as franchise development manager. In the roll with Kidokinetics, “I learned how to identify the right people, build meaningful relationships and create a discovery experience that’s clear, supportive and inspiring,” he said. “All of that directly translates to what I’m doing now at Altitude.”
Pazgan-Lorenzo said franchisors who clearly communicate their brand story and support systems have the greatest opportunity for attracting quality candidates. “Sustainable growth comes from finding the right people, not just more people.”
Pazgan-Lorenzo’s personal passions include acting and producing music, and he fluently speaks English, Spanish and Italian. He has also gone bungee jumping and skydiving in New Zealand, and tried cliff jumping in Puerto Rico. “I’ve always been drawn to experiences that lift me off the ground, both literally and figuratively. Jumping, for me, is more than just an action — it’s a mindset. Whether I’m jumping out of a plane or helping entrepreneurs take the leap into business ownership, I believe the best opportunities come when you’re willing to rise to the challenge.”
About Altitude Trampoline Park
Altitude Trampoline Park is an indoor adventure park franchise that offers cutting-edge trampolines, games, programs and celebrations to help kids and their families live active lifestyles. Altitude is owned by Indoor Active Brands along with The Pickle Pad and Crave Social Eatery.
