Franchise FastLane Nurtures Growth of Puddle Pools

Franchise FastLane Nurtures Growth of Puddle Pools
Mary Vinnedge

Pool and Spa Care Franchisor Serves Residential and Commercial Clients

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Puddle Pools has ratcheted up its expansion by securing the full suite of services offered by Franchise FastLane, a leading franchise acceleration and development company. Puddle Pools had previously participated in Franchise FastLane’s CarPool program, which coaches brand executives and helps them build a framework for self-directed growth.

Franchise FastLane is selective about which brands it adds to its portfolio. Before partnering with any franchise, its executives evaluate several criteria, such as the franchisor’s overall potential, its value proposition, key differentiators from its competitors, unit economics and marketplace conditions, which appear to be quite favorable. Arizton Advisory & Intelligence, a market research and consulting company, states that the market for U.S. pool maintenance and cleaning services has been growing – and will continue to grow – by an average of 4.17% per year from now through 2029.

Advantages of the Puddle Pools Franchise

Two key factors tilted FastLane’s decision to add Puddle Pools to its portfolio of partner brands: its straightforward business model and simple technological requirements. A franchisee needs only a smartphone to operate his or her business. But the advantages to investing in the pool and spa care franchise don’t stop there. Following are some additional perks for Puddle Pools franchisees:

  • Recurring revenue from residential and commercial clients.
  • Low overhead. All locations start with one vehicle and one technician; the business model is home-based.
  • Minimal staffing and equipment requirements. All of the equipment fits inside the service vehicle, so no storage space is required.
  • Easy hiring.
  • Built-in marketing.
  • A dedicated 24/7/365 multilingual call center.
  • Highly scalable and sustainable business model.
  • Quick to start, with the interval from training to launch lasting as little as six weeks.
  • Weekly and monthly support consultations and field visits.

About Puddle Pools

EDITED Franchise FastLane Nurtures Growth of Puddle Pools

Puddle Pools was founded in 2018 and began franchising in 2022. Starting with 13 locations, the brand grew steadily under the guidance it received during participation in Franchise FastLane’s CarPool program. The pool and spa care brand now has 42 locations, and Puddle Pools founder and CEO Mark Amery expects to further expedite growth now that his company has become a full partner with Franchise FastLane. “FastLane’s talented team makes them the perfect partner as we shift into advancing our expansion,” Amery says. “With FastLane’s expertise and network, we’re confident of great opportunities in the future for our brand and our franchisees.”

Amery started Puddle Pools out of his own frustration with the difficulty of finding reliable, professional maintenance for his family’s pool. Under his leadership, British Columbia-based Puddle Pools has grown to provide comprehensive, year-round services for pools and spas at private residences, community pools in residential neighborhood developments, apartment complexes, and in hotels, gyms and other commercial locations. Puddle Pools franchisees also service fountains.

Tim Koch, president and chief operating officer of Franchise FastLane, says his company has been impressed by Amery and others on the Puddle Pools franchise team. “Their success in CarPool proves just how strong their brand is,” Koch says. “After working closely with them and seeing their vision firsthand, we know they are solidly poised for continued growth, both throughout the United States and in Canada.”

About Franchise FastLane

Franchise FastLane was created nine years ago to help brands accelerate their growth. Under the leadership of Koch and Carey Gille, the co-founder and CEO, FastLane now provides its full services to approximately two dozen franchisors. Thirteen brands participate in its CarPool service. 

Franchise FastLane, which has headquarters in Omaha, Neb., offers territory checks, sales and operations support and MasterMind classes to help emerging and established franchisors. Koch, Gille and the rest of the Franchise FastLane team zealously adhere to responsible franchise growth practices. FastLane helps its clients with sales, lead generation and consultant management so that franchise leaders can concentrate on the fundamentals of operating their businesses and supporting their franchisees. 

To learn more about the franchise opportunity, visit the PuddlePools website.

To learn more about Franchise FastLane and its services, please visit its website.

© Copyright FranchiseWire 2026
Mary Vinnedge

Mary Vinnedge

Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, five grandchildren and two very spoiled, very barky miniature schnauzer rescues.

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