He Will Spearhead Market Research and Real Estate Analysis
As vice president of real estate intelligence for redC Business Advocacy, a business consulting and services firm, David Hitchingham provides clients with the tools and insights necessary for sustained, responsible growth.
“Responsible and realistic growth is data-driven, but it is also driven by a relationship with the brand and its franchisees,” said Hitchingham, who has been doing market research and real estate analytics for two decades. “A collective goal is best reached when trust has been established and everyone is on the same page. My clients know that my insights and recommendations come from a person with integrity and transparency. With that foundation, a solid relationship is achieved.”
Hitchingham said redC particularly appealed to him because the business consulting firm works with clients during the beginning phases of growth rather than later in their development, which is more typical. He is excited about helping clients through his work with redC’s experienced leadership team.
Brendan Charles, founder and CEO of redC, said Hitchingham will be crucial for his firm’s growth. “David’s extensive background in both market research and analytics will be invaluable as we continue to expand our services to better support our amazing clients and brands,” Charles said.
Custom Solutions for Clients
After working with Sports Authority, Pure Barre and WellBiz Brands, Hitchingham understands that there’s no one-size-fits all formula for success. “Every brand is unique and therefore requires a unique approach. To me, real estate intelligence occupies the Goldilocks zone of real estate market research and analytics that blends the science and art of the real estate process. By providing our clients with experienced professionals throughout this entire process, redC can help shorten the development timeline so new locations open sooner while keeping the overall organization’s growth goals in focus.”
About redC Business Advocacy
Since its founding in 2012, redC Business Advocacy has provided organizations with expertise and guidance throughout the real estate site selection, design and construction management processes. The company’s leadership team has 100-plus years of combined franchise development experience.
