Fast-Food Franchises Celebrate the Two-Week Festival with German-Inspired Menu Items and Promotions
Prost! This September 21 marks the start of Oktoberfest, the world’s largest annual folk festival celebrating Bavarian traditions. Oktoberfest officially begins on the second-to-last Saturday in September when the mayor of Munich taps the first beer barrel and yells, “O’zapft is,” the Bavarian term for “It’s open.” The festival concludes on the first Sunday of October.
While the festival originated in Munich, Americans can be found donning Lederhosen (traditional leather breeches) and competing in stein-holding competitions during the two-week celebration. These days, fast-food franchises are getting in on the action, too, with seasonal promotions and deals.
Check out our roundup of festive Oktoberfest 2024 deals, promotions and special menu items below.
Oktoberfest 2024: Fast-Food Restaurant Specials and Deals
Bad Daddy’s
In honor of Oktoberfest, Bad Daddy’s has added the Bratwurst Burger (above) to the menu. This seasonal item features a housemade bratwurst patty topped with melted provolone cheese and apple-sauerkraut. Then it’s finished with a drizzle of whole-grain dijonnaise and served on a soft pretzel bun and paired with Samuel Adams Octoberfest Beer Cheese.
Dog Haus
To get into the Oktoberfest spirit, the Dog Haus franchise has added two seasonal items to the menu: Oktoberwürst and the Oktoberwürst Burrito. The Oktoberwürst features bier cheese pretzel bratwurst, caramelized onions, grilled sauerkraut, mustard aioli and scallions, all served on grilled King’s Hawaiian rolls. The Oktoberwürst Burrito includes bier cheese pretzel bratwurst, three eggs, caramelized onions, scallions, crispy tots, American cheese and spicy mayo.
Twin Peaks
Twin Peaks is embracing its inner German by hosting Sam Adams Octoberfest Stein Hoisting competitions on Fridays in September at 6 p.m. Participants have the chance to win prizes and Sam Adams swag.
