THE MAX Challenge and Farrell’s eXtreme Bodyshaping Join Forces to Create a Supportive Franchise Network
THE MAX Challenge and Farrell’s eXtreme Bodyshaping have merged to form a new corporate franchisor: FIT Franchise Brands. With this strategic partnership, the newly formed umbrella company is set to serve more than 30,000 members through 87 locations across 14 states, according to a press release. FIT Franchise Brands is committed to empowering franchise owners to make a lasting impact in their communities with its comprehensive and supportive network.
Joining Forces
While THE MAX Challenge and Farrell’s eXtreme Bodyshaping offer different workouts, they have many similarities, including results-driven programming and passionate founders. “Both of these brands have been built on a passion to help their members live happier, healthier, more fulfilled lives,” said Bryan Klein, CEO of FIT Franchise Brands and founder of THE MAX Challenge. “Many years ago, Lance Farrell, founder of Farrell’s eXtreme Bodyshaping, and I began meeting monthly to share successes, ideas, and strategies. Through those meetings, we began to develop a deep respect for each other, not just as individuals, but for each other’s brands. We realized that the similarities between our companies extended far beyond just what we saw on the surface. Now, as FIT Franchise Brands, our unwavering commitment is to equip our franchisees with the essential tools, resources, and guidance required for unparalleled success.”
Echoing Klein’s sentiments, Farrell expressed that there has been a “massive benefit to combining forces with Bryan over the years, collaborating on the best ways to support our franchise owners, and it’s in part, what inspired us to bring these two incredible brands together now. The power of our combined leadership and support teams will undoubtedly become a force for providing an expanded wealth of knowledge, experience, and support for both brands.”
Klein and Farrell are joined by a combined team of nearly 20 franchise professionals who look forward to creating a unified force for enhanced support for franchise owners.
About THE MAX Challenge
THE MAX Challenge offers a combination of fitness, nutrition and motivation that delivers life-changing results. Inspired by his own health and fitness journey, founder Bryan Klein created the 10-week program in 2011 to engage members with a high level of interaction, a non-threatening environment, and a support system. The brand has been franchising since 2013 and has locations across 6 states.
About Farrell’s eXtreme Bodyshaping
Farrell’s eXtreme Bodyshaping was inspired by the art of Taekwondo, the concepts of bodybuilding, and the martial arts culture of accountability. Founder Lance Farrell, who is a 6th-degree black belt in Taekwondo, created the brand to inspire people to live with power and purpose. The fitness brand was established in 2001 and has been franchising since 2007. It offers in-studio and at-home kickboxing workouts, strength training and nutrition programs.
