The MAX Challenge Innovates in the Face of COVID-19

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The MAX Challenge Announced Its Virtual Interactive Comeback 

With a belief that the comeback is always stronger than the setback, The MAX Challenge has announced its first fully virtual interactive “comeback,” with a 10-week challenge beginning June 15. Some of the highlights include interactive workouts, live cooking demonstrations, mindfulness sessions and motivational speakers.

When COVID-19 struck, the MAX challenges team immediately jumped into action and created a nation-wide virtual class with more than 2,000 people participating. Founder and CEO Bryan Klein led the workout out of his garage and it was broadcast all over social media and quickly garnered more than 14k views. “With our #maxfromhome initiative, franchisees have continued leading live, interactive virtual classes using the same schedules from their brick-and-mortar locations. Since each MAX location has such a strong sense of community, it has given members a sense of normalcy. I believe we are going to come out of this pandemic stronger than ever,” says Klein. For more information, visit

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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