3 Degrees – the first business of its kind to pioneer infrared light therapy in a dedicated studio concept – has signed its very first Area Representative Agreement to develop 50 locations in select territories across Illinois, Indiana and Wisconsin.
The agreement has been signed with father and son duo Michael and Matt Weiss, who possess nearly 30 years of combined experience in franchising. Since 2007, they have owned and operated a handful of Massage Envy clinics in the Chicagoland area. As area representatives for 3 Degrees, they will spearhead the company’s development efforts, as well as provide operational support to new franchisees, who will oversee their own day-to-day operations.
“We are extremely excited to have Michael and Matt spearhead our growth in Illinois, Indiana and Wisconsin,” said 3 Degrees founder and CEO Penny Paclik. “We believe there is a strong opportunity for the brand to develop throughout the Midwest and are confident that with their experience in the franchise and health and wellness industries, they are the right people to drive our expansion in a region with so much potential.”
Infrared therapy is an innovative light-based method to treat pain and inflammation in various parts of the body. Unlike hot rock or steam saunas, infrared saunas gently heat the body from within, instead of heating the air around you. This raises your core body temperature three degrees, providing a catalyst for detoxification and natural healing. What’s more, infrared light contains only natural and safe electromagnetic heat waves like those from the sun: damaging ultraviolet rays are nowhere in sight.
A growing number of health-focused celebrities – including Gwyneth Paltrow, Lade Gaga, Jennifer Anniston, Taylor Swift and Zac Efron, among countless others – are using these saunas on the regular for various conditions. They’re also featured every day on Instagram posts all over the world.
At 3 Degrees, clients enjoy the benefits of Infrared Light Therapy in the serenity, comfort and privacy of their own personal suite during a 40-minute session. Those benefits include detoxification, pain relief, reduction of muscle tension, relaxation, improved circulation, weight loss, skin purification, boosting of the immune system and lowering of blood pressure. Other services at 3 Degrees include Whole Body Vibration, by far the most popular new addition to the passive exercise category, and Chromotherapy, an alternative medicine method that uses light in the form of color to adjust emotional or mental states.
3 Degrees offers three different membership types from which to choose – 12 sessions per month ($119), eight sessions per month ($89) and four sessions per month ($59).
“Although the popularity of infrared saunas might seem like a relatively new occurrence, they’ve been used for decades in hospitals and medical treatment centers. They’ve helped premature babies maintain their warmth and grow. They’ve also been successful at expediting healing for athletes rehabbing injuries and have assisted with speeding up the same repair in the elderly,” said Matt Weiss. “Due to the growing awareness, demand and popularity of infrared therapy, we’re excited about expanding the 3 Degrees concept across the Midwest and share this remarkable experience with all of our future franchisees and each and every one of their valued guests.”
Including a franchise fee of $49,000, the initial investment to open a 1,600-1,800 square foot studio is $242,675-$360,675. The franchise fee for a three-pack or five-pack of studios is $115,000 and $150,000 respectively.
This announcement comes less than one year after 3 Degrees formally announced plans to expand nationally with an initial focus on the Midwest, including Illinois, Indiana, Missouri, Nebraska and Wisconsin, among others. Company plans call for opening as many as 10 new locations over the next 12 months.
For more information, visit www.threedegreesfranchising.com.