Zoomin Groomin Was an Ideal Business for These Pet Parents

zoomin groomin franchise

The Demand For Grooming Services and a Flexible Business Model Sold the Couple on the Pet Grooming Franchise

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When Katie and Troy Ruediger began looking for a franchise, they weren’t thinking about starting a pet-grooming business. In fact, they almost invested in a tree removal franchise until they found out about the hours that were needed to run it. “Starting my workday at 5 a.m. wasn’t a great fit for me,” Katie says. Their wish list included a scalable model and flexible hours, but they weren’t sure exactly what brand could check all the boxes. Then they discovered Zoomin Groomin. “We knew right away it was a winner,” Katie says.

Zoomin Groomin franchise

As pet parents of two dogs, the Ruedigers understood the huge demand for grooming services and also loved the idea of owning a pet-centric business. “We have always been animal lovers,” Katie says. “Everything made sense. We loved the branding and the mobile concept.” Another selling point was that Loyalty Brands, franchisor of ATAX and other leading brands, owns Zoomin Groomin. “It’s great to have support from experienced leadership while being part of an exciting new concept,” she says. “We can also take advantage of opportunities for cross-marketing between Loyalty’s brands.”

Running a Zoomin Groomin Franchise

The Ruedigers officially opened Zoomin Groomin of Virginia Beach in August 2021. Katie works from home and handles all the behind-the-scenes work like scheduling, bookkeeping and marketing. Troy works a full-time job but also helps with the business. They started off with one van and three groomers, but since have invested in two more vans and have a team of five groomers. Eventually, they would like to purchase additional vans and open a brick-and-mortar location, — an option that will be offered by Zoomin Groomin in the future.

The couple has no regrets. “We would choose Zoomin Groomin all over again,” Katie says. “This really was the perfect choice for us.” As the third franchise owners in the Zoomin Groomin system, they feel part of something special. “We love being able to influence the brand,” she says. They also enjoy getting to know new franchisees who join Zooming Groomin. “We all help each other. And now with 22 franchisees in the system, we’re like a close-knit family. That’s the great part of an emerging brand. I ’m one of 22 — not one of 1,000.”

Why Zoomin Groomin?

zoomin groomin franchise

Zoomin Groomin franchisees can step into an in-demand business in a growing market. In 2021, Americans spent $123.6 billion on pets. More than two-thirds of U.S. house holds own a pet, fueling the need for services like mobile pet grooming. Zoomin Groomin franchise owners can take advantage of these benefits:

  • In-demand, growing industry
  • Home-based business
  • Flexible lifestyle
  • Comprehensive training
  • Marketing support
  • Backed by established parent company (Loyalty Brands)
  • Scalable model
  • Fun business

Demand for Pet Grooming Services

According to Grand View Research, the global pet grooming services market size was estimated at $5.38 billion in 2021 and is anticipated to grow at a compound annual growth rate of 7.09% from 2022 to 2030. Dog services dominated the global pet industry in 2021 and accounted for the maximum share of more than 84.15% of the overall revenue among all other pets services.

For more information about the Zoomin Groomin franchise, visit https://discoverzoomingroomin.com/.

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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