Franchise Veteran Leverages Experience with TWO MEN AND A TRUCK and Zaxby’s
Ziebart, a global leader in vehicle appearance and protection services, has appointed Tray Doster as director of franchise development. Doster brings nearly two decades of franchise development experience with brands including TWO MEN AND A TRUCK and Zaxby’s.
“Ziebart, for me, is a match made in heaven,” Doster said. “My love for anything automotive and my passion for franchising were a perfect fit. This is my dream job! I assumed my role as director of franchise development following the retirement of my predecessor, Mike Riley, who dedicated over 40 years to the brand. His departure created a rare opportunity, and I was honored to step into the position. While filling the shoes of someone with such a longstanding legacy is no small task, I’m proud to be part of this incredible team and excited to contribute to Ziebart’s continued success.”
Doster said the automotive industry’s unlimited potential is a driving force in Ziebart’s future growth. “For most people, a vehicle is more than just transportation — it’s a personal investment. With the average new vehicle price now exceeding $50,000 and financing terms often stretching up to 10 years, protecting that investment has never been more critical. That’s where Ziebart leads the way. As the trusted authority in vehicle protection, we play a vital role in helping consumers extend the life, value and pride of their vehicles — now and well into the future.”
Strong Legacy of Success
Thomas A. Wolfe, president and CEO of Ziebart, said 2025 has been a year “defined by the investment in our people, our franchisees and our future. Welcoming Tray to the team and earning recognition from Franchise Business Review [as one of the most profitable franchises of 2025] reinforces our more than 65-year legacy of balancing expansion with franchisee profitability and long-term success.”
Doster advises entrepreneurs exploring franchising to align with brands that offer more than just a name. “Look for a company with a strong legacy, a passionate and supportive team and a proven business model that serves as a true roadmap to success,” he said.
About Ziebart
Founded in 1959, Ziebart International Corporation is a worldwide leader in premium automotive appearance and protection services. All of the brand’s products and services are made and sourced in the U.S. Ziebart operates more than 400 locations with more than 1,000 car dealer partners in 37 countries.
