With Social Distancing Rules in Effect, FASTSIGNS Pivots to Producing COVID-Related Products

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The B2B Franchise is Helping the Community Through This Pandemic

Sarosh Nayar (above, second from left) and his business partner Joey Carrasco (above, seventh from left), were grateful to be part of a well-supported franchise system during the pandemic. They were extremely impressed with the swift response the leadership team at FASTSIGNS took to manage the crisis. “This story could have had a much different ending if it weren’t for the strong leadership,” Nayar says. 

Immediately, communications were increased with regular, frequent calls. “So much positivity came through, which made all the difference,” Nayar says. The guidance from corporate came in many forms including help with the PPP process and assistance connecting with lenders. 

Essential Service

The corporate team took the position that their services were essential because they supported other businesses with COVID-related signage. “That was a game changer for us,” Nayar says. With marketing support from corporate, his Northeast Dallas store got busy producing a variety of signage including maximum occupancy signs, germ prevention flyers, social distance floor decals and other products that would help fight COVID-19 like face shields and sneeze guards. “We were able to produce all of these with the machinery we already had, which was awesome,” he says. 

Strength in Numbers

Nayar and Carrasco appreciated collaborating with other franchisees and sharing ideas in the round table discussions the company arranged. “There was so much innovation that came out of this experience,” he says.

The Northeast Dallas FastSigns team has been making a variety of new products since the pandemic hit. Items include social distancing floor decals, sneeze guards, and face shields. They used their talents to help the community by donating masks and shields to frontline responders and also by creating signage to celebrate local 2020 graduates.   

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Jill Abrahamsen’s career spans more than 20 years in editorial, design, and marketing roles. She serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill reports on industry news and helps Franchisors spread the word about their brands.
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