The Boutique Gym Franchise Combines Training, Wellness Services and Support
With its comprehensive approach to wellness, VP Fitness is helping people become a better version of themselves, says Stephanie M. Peltier, operations manager of the boutique gym franchise. “We believe that fitness is not just about physical strength but also about enhancing overall well-being,” she says. “That’s why we strive to offer a space that fosters growth, balance and achievement. At VP Fitness, every detail is designed to meet the unique needs of our members, providing them with the tools, guidance and inspiration they need to thrive in their personal and professional lives.”
VP Fitness’s customer-focused model offers exceptional service and superior amenities to keep members engaged. Individualized fitness plans emphasize long-term results through exercise and nutrition, while personal training and a wide range of group classes help individuals stay motivated to maximize their performance. Members can also opt for specialized services that promote wellness, including massage therapy, foam rolling and stress-relief strategies.
Building a supportive community for all fitness levels, with guidance for beginners and accountability for experienced athletes, is an important part of the company’s approach to retaining members. In contrast to big impersonal facilities, VP Fitness’s first-class customer service and friendly staff create a welcoming atmosphere, Peltier says, “that empowers individuals to reach their full potential. We are not just another gym; we are a partner in your journey to a healthier, more fulfilling life.”
VP Fitness was started by Joseph Depena in 2011 in Providence, R.I. The emerging brand has grown steadily through the years and now has more than 500 members at its corporate location, Peltier says. The company has proven its resilience overtime, Peltier says, even during the challenges of the COVID-19 pandemic. “This period tested the durability of countless businesses, yet VP Fitness emerged stronger, showcasing our ability to innovate, adapt and continue growing financially,” she says.
Along with the company’s focus on serving its members, VP Fitness is committed to helping franchise partners achieve their goals. “We are dedicated to the ongoing success of our franchisees, ensuring continued revenue growth and multiplying profits year after year,” Peltier says. “By maintaining our commitment to excellence, we not only enhance the lives of our members but also drive the financial success of our partners, making VP Fitness a thriving and sustainable brand.”
Succeeding as a franchise owner requires motivation and a passion for fitness along with strong leadership skills, she says. While an owner-operated franchise is optimal, a semi-absentee owner with knowledgeable managerial staff can also be successful. New franchise owners can count on assistance with finding the right location, hands-on training on every aspect of running a gym, and assistance with marketing and digital advertising. Once a location has opened, VP Fitness supports franchisees with operational guidance through monthly check-ins and peer support networks, ensuring that all franchises are aligned with the company’s goals.
“Our financial stability and ongoing success are testaments to our strategic vision, operational efficiency and unwavering dedication to our members,” Peltier says. “As a result, VP Fitness has established itself as a leading name in the fitness industry, recognized for both our enduring profitability and our ability to grow in the face of adversity.”
Diversified Franchise Model
Many of the amenities at VP Fitness that cater to members’ needs also provide revenue streams, part of a diversified revenue model that helps drive sustained growth.
- Membership fees: Members can choose standard access or upgrades with exclusive benefits.
- Personal training: Certified trainers customize workouts for the individual.
- Private massages: Treatments help members recover and relax after a workout.
- Physical therapy: Licensed therapists provide on-site services, both for rehabilitation and for strength enhancement.
- Exercise classes: From high-energy sessions to calming yoga, classes nurture a sense of community.
- Nutritional consulting: Experienced dietitians offer personalized services.
- Supplements: A retail space on-site is stocked with high-quality nutritional products.
Learn more about the VP Fitness franchise opportunity.
