NTY Franchise Company’s flagship resale brand Clothes Mentor is expanding its fashion focus, attracting two new customer groups: plus-size and millennial women. Launching the push to better serve these demographics at this year’s conference in Minneapolis, the company produced two exciting fashion shows hosted by Mall of America trend expert Sara Rogers and featuring fashion bloggers Amanda Williams (mybellamoxie.com) and Davee Ek (daveesecrets.com), both nationally recognized in the plus-size and millennial spaces.
The lively shows were both entertaining and educational, as models showcased the hottest fashion trends for plus-size and millennial women while the experts elaborated on the tastes, lifestyle, shopping preferences and more for these customers.
Building off of the runway excitement, franchisees continued to learn more about Clothes Mentor’s new plus-size and millennial customers during in-depth training sessions. Topics included digital and data-driven marketing, the personal shopper program, maximizing social media and more—all of which have helped Clothes Mentor stores speak to new and existing customers on a more personal level than any other women’s fashion resale franchise in the country.
Franchisees left this year’s Clothes Mentor conference energized and inspired to make 2016 a big year by welcoming new plus-size and millennial customers into their stores.