Hicks Brings Franchise Ownership and Executive Leadership Experience to the Position
Workout Anytime, a premium 24/7 fitness franchise, has tapped Tim Hicks to serve as vice president of franchise development. Hicks brings 20-plus years of experience to the role, including serving as franchise owner and franchise executive leading operations and growth initiatives.
“Workout Anytime stood out because of its simplicity, strength of model and clarity of purpose. It’s a brand that knows who it is and delivers real value to both members and franchisees,” he said. “I’m excited to help guide the next phase of growth, bringing in the right franchise partners, expanding strategically and continuing to strengthen the systems that support long-term success. The brand is positioned incredibly well, and I can already see there’s momentum to build on.”
Hicks said his experience as an entrepreneur and franchise executive serve him well in the position. “Having been a franchisee keeps me grounded — you think differently when you’ve lived it,” he said. “As an executive, I’ve focused on building scalable systems and aligning growth with operations. Staying competitive comes down to protecting unit economics, delivering strong support and staying disciplined as the brand grows.”
He said helping others achieve their health goals is meaningful. “I’ve seen firsthand how fitness changes lives. It builds confidence, discipline, well-being and community. Being part of a brand that makes health and fitness accessible to everyone is something I take a lot of pride in.”
Workout Anytime CEO Jerry Pugh said Hicks brings a rare combination of franchise sales, operations and brand leadership experience. “As we continue building for the future, his focus on authenticity and franchisee success will be instrumental in shaping how we grow and who we grow with,” Pugh said.
Intentional Growth
Hicks advises franchisors to grow intentionally. “That means strong systems, clear strategy and expectations and a focused effort on recruiting franchisees who truly align with the brand. Sustainable growth always beats fast growth, and if you do it right, you can have both.”
In his free time, Hicks said he is a lifelong learner and black-and-white photography enthusiast — and he definitely went to school with Brad Pitt, if anyone asks.
About Workout Anytime
Based in Atlanta, Workout Anytime is a premium, 24/7 fitness concept with more than 190 locations across the country. The brand provides members with state-of-the-art fitness facilities and a strong business model for franchise owners.
