AWATfit is Pandemic Proof By Design
Simple and EffectiveThe group classes offer strength, flexibility, core, agility, and cardio vascular workouts set up in stations using gravity and plyometric fitness components. They feature simple, inexpensive but effective equipment such as battle ropes, bungee runs, sandbags and agility ladders. Classes accommodate up to 25 people who can sign up on line. Classes can be purchased in 20 or 10 packs, as unlimited weekly memberships, or as drop-ins.
Disrupting an IndustryAlthough he has the persona of a drill sergeant, behind Decker’s commanding voice, tattooed arms and gym-rat physique is a true entrepreneur with more than 30 years’ experience running fitness and restaurant businesses. He set out to disrupt brick-and-mortar fitness with a simple business model that offers a unique product—and that’s exactly what he did with AWATfit. After designing, planning and perfecting his custom-fitted pickup with an arsenal of workout gear, Decker was on the road to changing the way people work out. “A lot went into the prototype,” he says. He fine-tuned his operating procedures to create a one-of-a-kind, low cost franchise opportunity. With AWATfit, Decker removed the typical challenges of owning a brick-and-mortar gym including the ongoing cost of leases and maintaining expensive equipment. “There’s a lot to like about this business model,” says Decker. “We’re attracting all types of investors, including ones who lost their brick-and-mortar gyms as a result of COVID.”
Pandemic ProofWhen the pandemic hit, Decker felt validated for his vision. “The timing couldn’t have been better,” he says. In launching AWATfit, he created a franchise opportunity that is COVID-proof and gives customers a fun, effective and safe workout. “People have been going stir crazy this past year. Our customers are grateful for this workout.”
“With AWATfit’s model, we’ve removed the most expensive parts of running a business: landlords, municipalities and utilities.”