Stay in Your Lane Adds Amanda Barker as Creative Director

HW - Amanda Barker, Stay in Your Lane

Barker has Increased Flexibility with This Fractional Position

Stay in Your Lane, a franchise consultancy, announced Amanda Barker as creative director. She will be responsible for bolstering the consultancy’s capabilities and fostering an enriching culture. She brings nearly a decade of franchising experience to the position. In addition to Barker, Stay in Your Lane recently added Nick Pope as director of AI. 

“I’m truly elated to be embarking on this fractional role with Stay in Your Lane. The opportunity to integrate teaching with the practical aspects of consulting aligns perfectly with my passion for knowledge sharing and hands-on work. While my focus will be predominantly in the creative and marketing sphere, I’m also thrilled to cross over into operations and contribute to the holistic development of our clients,” Barker said.

She was attracted to Stay in Your Lane because of its talented team as well as its mission and values. She believes that they are committed to creating an inclusive work environment and supporting folks in the franchise space. She was introduced to CEO and founder Ingrid Schneider through a mutual connection, and Barker couldn’t pass up the opportunity to join the team. 

Amanda Barker, Stay in Your Lane
Amanda Barker is the new creative director for Stay in Your Lane. 

Schneider believes that Barker is the right person to take on this position. “Amanda’s talent and creativity are second to none. Her adeptness at marketing, strategic thinking, and her unwavering commitment to helping clients is a tremendous asset to our team. What truly makes Amanda stand out is her kind demeanor coupled with her formidable skills, which aligns perfectly with our company’s culture. We’re thrilled to see how her presence will enrich Stay in Your Lane to do more fractional work with clients.” 

The Future of Fractional Hiring

Barker is excited about the future of fractional hiring because she thinks it’s a win-win-win scenario. Not only does the fractional talent align with brands they can best serve, but brands benefit from their experience at an affordable cost and consumers get great products and services, she explained.

Serving in this fractional role benefits Barker’s life because she can work in a variety of capacities. Additionally, she has the flexibility to prioritize her wellness and relationships. 

Barker and Franchising 

Barker got her start in franchising at Goldfish Swim School, a franchise brand in the learn-to-swim space, in 2015. During her time there, she added consistency as well as competitive differentiation to their brand and creative aesthetic. She is a proponent of franchising and believes in its benefits for aspiring business owners.

Jumping into Franchising 

Barker advises aspiring entrepreneurs to just go for it. In her experience, there is no need to overthink franchise ownership because there are resources and franchise consulting companies ready to help. “If you have the desire, you owe it to yourself to start those conversations now. There are so many amazing brands out there to choose from, and taking the first step truly costs you nothing but your own time.”

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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