The Fitness Franchise’s Workouts Combine Yoga, Strength and Spin
SPENGA presents a compelling case to consumers: Get fit and stay fit in 60-minute workouts. Members love the way SPENGA packs cardio (via spinning), flexibility (yoga) and strength training — 20 minutes per activity — into every one-hour session.
“SPENGA’s tagline is Best. Workout. Ever. We firmly believe this,” says franchise co-founder and CEO Roger McGreal. “Our training fills a void in the fitness market. Consumers constantly search for the most efficient and effective fitness solution that will yield the best results. The SPENGA concept was designed with their needs in mind, and we want to share this results-driven, uplifting fitness experience with as many individuals as possible.”
He gives this rundown on SPENGA: “Each studio has experienced instructors who guide members through workouts. Each member has their own dedicated space, and there’s no sharing of equipment during sessions. The entire group progresses through all three segments, and SPENGA instructors stay with each member throughout to personalize the experience.”
An Innovative Concept
Since its mid-2015 launch in a Chicago suburb, SPENGA has refined its business model to delight franchisees and members. “Our innovative, highly targeted marketing strategies attract and retain customers. Social media and community engagement raise the brand’s visibility. We provide comprehensive training and ongoing support to franchisees, ensuring they have all the tools and resources needed to succeed,” McGreal says.
A welcoming, engaging, community-oriented customer experience builds that success, he adds. “From the moment customers walk in, they’re greeted by friendly staff and a vibrant atmosphere that fosters a sense of belonging and motivation. Workouts cater to different fitness levels, and variety keeps sessions fresh and exciting. SPENGA holds social events, challenges and group activities to build community so members connect, creating lasting friendships and support networks. We empower individuals to achieve their fitness goals while enjoying the journey with fresh, engaging experiences.”
SPENGA’s technology enhances customer experience and pleases franchisees, too. “Our custom app allows members to easily schedule sessions, manage their memberships and track their workouts. Other technologies allow them to track their fitness progress, set goals and receive personalized feedback. Digital platforms facilitate communication between members and staff, allowing for real-time feedback and engagement,” McGreal says.
Franchisee Support
For franchisees, technology plays a major role in training and support by means of online resources, webinars and forums. SPENGA technology also helps keep watch on the big picture, doing market research to identify and react quickly to emerging fitness trends as well as monitor what competitors are doing. The franchisor also helps with site selection and construction, assists with the opening process (including on-site operations training), provides marketing and membership lead generation after opening, recruits and trains managers and instructors, and holds biweekly coaching calls during the presales period.
McGreal sees ideal franchisees as being enthusiastic about fitness and a healthy lifestyle. They also should be willing to learn new technologies and participate in local events that foster relationships and build community. Other essentials are strong team leadership and business skills. SPENGA has 54 operating studios and is expanding in more than three dozen states. “We have a track record of success that reassures future franchisees,” McGreal says.
What to Know About SPENGA Franchise
SPENGA CEO Roger McGreal says franchise consultants should know:
- The brand is geared for optimum consumer appeal by offering a thorough workout in one hour. This efficiency delivers competitive advantages for the growth of SPENGA as a whole and for every franchisee.
- SPENGA combines spin, strength training and yoga in each session. This blend differentiates SPENGA from other fitness franchises.
- The pre-opening process (which includes membership presales) along with site-opening support ensure a solid launch. Franchisees will always benefit from continuing assistance with marketing, technology integration and best practices.
- Franchisees must meet SPENGA’s financial requirements. Initial costs start around $436,000. Ongoing fees should be spelled out.
For more information, visit SPENGA’s franchise website.
