In-Home Childcare Franchise Provides Families With Trusted, Personalized Care
To anyone who has had trouble finding high-quality, reliable childcare: Cheryl Chang feels your pain. “I struggled to find reliable childcare for my daughter,” she says. So when the single mom was able to live out her childhood dream of owning a business, her childcare challenges led her to choose the Oliver’s Nannies franchise. “Oliver’s Nannies stood out to me because their commitment to providing professional, flexible and caring in-home childcare perfectly aligns with my personal values,” says Chang, who opened her suburban Atlanta in-home childcare franchise in June.
She’s one among millions who need childcare. There are 14.4 million kids 5 and under whose parents are in the workforce, according to the U.S. Census Bureau. But the need for childcare outstrips availability, partly because $24 billion in federal COVID subsidies to childcare providers ended in September 2023 and afterward, they couldn’t stay in the black. The Public Broadcasting Service cited a think-tank estimate that up to 70,000 facilities serving 3.2 million children might eventually shut down because of the lost funding.
In response, a few states pitched in to ease the shortfall. In states that didn’t step up, a National Women’s Law Center analysis of a Pulse survey showed that the share of respondents with children younger than 12 in their households who lacked childcare rose from 17.8% in fall of 2023 to 23.1% by spring of 2024. The analysis revealed that in all states, roughly 40% of women with children under 12 couldn’t work for pay within the previous week because they lacked childcare.
Oliver’s Nannies hopes to ease this crisis. “I know how stressful it can be to find reliable childcare when you don’t have family nearby,” Chang says. “I wanted to create a service that truly supports parents, not just with someone to watch their children, but with peace of mind. My daughter just turned 10, and watching her grow has reminded me that every child and every family is unique, which is why I place such an emphasis on personalized matches between families and nannies,” says Chang, who appreciates the mom-friendliness of the franchise. “I approach the business the same way I approach parenting, with patience, flexibility, and a focus on building trust and lasting relationships in our community.”
What an Oliver’s Nannies Franchisee Does
Oliver’s Nannies lifts a huge burden off clients’ shoulders, one that extends beyond caregiving. “Oliver’s Nannies conducts rigorous screening including background checks, reference checks and in-depth nanny interviews,” Chang says. “The in-home childcare franchise’s services are flexible and give ongoing support to families, with a personal touch to each care arrangement. We tailor care to each family’s needs.” Franchisees also handle caregivers’ insurance, payroll and benefits.
Juggling tasks is nothing new for her. “I previously worked in the high-pressure world of logistics. That experience helped me develop strong skills in organizing, problem-solving, managing complex situations and putting out fires.” In addition, she says that “being a single mom has taught me to be resourceful, adaptable and deeply empathetic,” significant advantages for the Oliver’s Nannies franchisee.
Chang has accumulated more hard and soft business skills since becoming a franchisee. “I was surprised at how crucial marketing is. You’ve got to do it to get your business known and build a client base. I’ve also learned how important it is to communicate effectively with customers, to listen carefully to their needs and respond with genuine care.”
She wants her franchise to be an asset to her clients and her community. “I hope to give families in Alpharetta the peace of mind that comes from knowing their children are in safe, caring and capable hands. I want to become a trusted partner for families that they can rely on through every stage of their childcare journey.”
Franchisor Support
Oliver’s Nannies’ franchise leadership has been Chang’s “incredibly supportive” partner from the get-go. “They provide weekly preopening training to thoroughly prepare us for every aspect of the business. There’s also in-person training both at their main office and our local office, which helps build confidence and skills. From providing a detailed vendor list to guidance on everything we need to run the business smoothly, and coaching on how to effectively communicate with customers, they’ve been there every step of the way.” Another plus is the franchisor’s multifaceted program for retaining valued caregivers.
Now that her franchise is humming, Chang is intent on growth. “We currently have two people working in the office. Moving forward, our main plan for growth is to improve and expand our marketing efforts to reach more families and better serve our community. As our client base grows, we’ll consider adding more team members to maintain the high level of personalized service Oliver’s Nannies is known for.”
To Learn More
For further information about the in-home childcare franchise, visit the Oliver’s Nannies website. For details about franchise opportunities, visit the Oliver’s Nannies franchise website.
