Gabriel’s Appointment Follows the Medspa Franchise’s Acquisition by Motivant
Sarah Gabriel is the new CEO for Beverly Hills Rejuvenation Center following the medspa franchise’s acquisition by Motivant, an entrepreneur-led firm with investments in life sciences brands and real estate. Gabriel, who has 20-plus years of prior legal and business leadership experience, is a Motivant partner and strategic advisor.
“Beverly Hills Rejuvenation Center is the originator of wellness and longevity — having a brand identity that spans an unprecedented 20 years,” Gabriel said. “Our founders were purpose driven, with the mission of improving people’s daily lives through holistic longevity, regenerative wellness and beauty treatments that had not historically been widely accessible. They pioneered the now common phrase ‘democratized access’ by having the conviction to lead with novel protocols.
“At Motivant, we share that spirit. Innovation is a hallmark of our work. We have operated in health care and life sciences for 15 years, investing in advanced clinical laboratory testing and molecular research and development. We saw BHRC as an opportunity to create a verticalized, client-centric ecosystem through biotech integration and next-gen treatment protocols. We are excited to carry the BHRC vision forward, fortifying our brand with high science and personalized diagnostics, with the goal of elevating client outcomes.”
Gabriel noted that consumers have greater access to personalized health data, are increasingly open to new and emerging protocols, and are willing to seek out and pay for specialty care for themselves to avoid being subjected to burdens imposed by insurance plans such as requirements for primary-care referrals or pre-authorizations. She said she is most excited about BHRC’s opportunities at the forefront of this shift toward self-directed care. “This space has progressed from fringe to frontier with so much opportunity that the total addressable market has yet to be defined. We believe the culmination of rising health care costs and onerous insurance plans has created a collision of context whereby people are less willing to allow payors to dictate their individual health journey,” she said.
“Vitality is the new currency, and we are ahead of the curve. We offer proprietary products and protocols, with the ability to create customized treatment plans and measurable outcomes. We impact people’s lives by empowering the choice to live, look, love, think, sleep and move at their personal best.”
Measuring Success
Gabriel said she measures success by the collective achievements of the business and the team. “My work is equal parts brand builder, innovator, ambassador and protector. It is my job to create a shared vision for our future success and to clearly define our teams’ roles and responsibilities in that pursuit. I believe people thrive when engaged in their highest and best use, which is matched to their passion. I want to ensure my team is educated, empowered and resourced for success — given the autonomy to responsibly execute and the respect of accountability for the outcome.”
She credits her family for instilling a sense of entrepreneurship. Starting when she was a high school freshman, Gabriel pitched in to help her parents, who bought, renovated and operated a roadside motel and restaurant in a rural farming community. “I’ve done every job from hotel maid, to dishwasher, to waitress to fancy lawyer and now to CEO, and along the way I’ve learned to embrace adventure and find the beauty in the bravery to try.”
About Beverly Hills Rejuvenation
Founded in 2005, Beverly Hills Rejuvenation Center is a nationally recognized brand and leader in the longevity, regenerative wellness and beauty industries. The brand is pioneering proprietary aesthetic treatments and personalized health optimization.
About Motivant
Motivant is an entrepreneur-led family office with operational expertise in the areas of health care, life sciences, real estate and hospitality.
