Rob Pless Joins Dill Dinkers as Chief Technology Officer

HW - Rob Pless, Dill Dinkers

Pickleball Franchise Nets IT Expert with Three Decades of Experience

Dill Dinkers, an indoor pickleball franchise, has tapped Rob Pless as chief technology officer. He brings 30 years of corporate IT consulting and management experience to the role. In addition to Pless, Dill Dinkers’ executive team includes Chief Marketing Officer Erika Spalding, Chief Development Officer Dr. Ben Litalien, Chief Financial Officer Roy Tarash and Chief Pickleball Officer Brian Lloyd.    

The dedication and enthusiasm of Dill Dinkers co-founders Will and Denise Richards and the leadership team attracted Pless to the pickleball franchise. He’s 100% aligned with their passion and vision. Pless is impressed with the brand’s first franchisees and says he looks forward to working with them and future owners as the business grows.

Dill Dinkers franchisees benefit from its proprietary management system, and Pless will be sure they receive comprehensive support. For example, the Court Reserve is used for membership and reservation management. Constant Contact is available through an online portal for marketing campaigns, and QuickBooks provides financial tools to franchisees. “The Dill Dinkers Franchise Management platform pulls together key information for all of these systems, giving the business owner oversight of all aspects of their business on a mobile-enabled app,” Pless explains. He will deploy his years of experience with small businesses to help franchisees succeed with their Dill Dinkers units.

Rob Pless, Dill Dinkers
Rob Pless is the new chief technology officer for Dill Dinkers.

Curious about Technology 

Growing up, Pless was drawn to figuring out how computers worked and what they could be used for. Previously, as vice president at a national computer sales and services firm, he managed a staff of more than 80 consultants and engineers working with Fortune 500 companies. With a focus on business process re-engineering, they created competitive advantages by applying technology to streamline and shorten business cycles. He views franchising as a natural extension of working with small-business owners in order to know them personally and understand their concepts.

The best advice that Pless has for prospective franchisees is to bring enthusiasm and energy, and the franchisor will help with the rest.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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