Former Wendy’s Executive Has More than Three Decades of Restaurant Leadership Experience
PrimoHoagies, a specialty sandwich franchise, has appointed Glen Brandeburg chief operating officer. His 30-plus years of restaurant leadership experience spans corporate operations, franchise support, field leadership, executive management and multi-brand operations. Brandeburg has served in leadership roles with Yum! Brands, Heritage Partners Group and Wendy’s, where he worked alongside Angela Coppler, the new senior vice president of development at PrimoHoagies, to strengthen restaurant performance and improve franchisee economics.
“In addition to being reunited with Angela, I am excited to design and implement disciplined systems to improve PrimoHoagies’ economic model, refine our operations playbook and to reposition our organizational structure to provide strong support to our field operations team and franchise partners,” Brandeburg said. “My engineering background has served me well over the years in helping to design and implement systems to drive operational efficiencies. Disciplined systems allow us to replicate success and ensure operational consistency as we continue to grow this brand.”
Brandeburg said PrimoHoagies differentiates itself by telling its brand story in a unique way. “We must also maintain our commitment to serving the best quality ingredients and products that no other competitor can match. This helps us deliver on our promise that ‘We’re Built Different.’”
In addition to appointing Brandeburg and Coppler, PrimoHoagies further demonstrated its commitment to growth by naming Alex Chu chief financial officer and Madalyn Weintrau vice president of marketing.
Nicholas Papanier Jr., owner, president and CEO of PrimoHoagies, said Brandeburg and his new colleagues are the ideal leaders for these roles. “Glen and Angela have already spent years proving what can happen when operations and development move together instead of independently,” Papanier said. “That shared history is incredibly valuable as we continue building PrimoHoagies. Along with Alex and Madalyn, we’ve assembled a leadership team where every function supports the next. Development brings us the right locations and the right franchisees. Finance strengthens profitability. Marketing builds customer demand. Operations ensures we consistently deliver on the promise our brand makes every day.”
Brandeburg said he is guided by his personal philosophy: Greatness is not a destination — it is a way of living. “Leadership is about having a positive impact on others,” he said. “It’s important to strive every day to have a positive impact on people and results. Every day is an opportunity for glory. Every day is an opportunity to continuously improve yourself, someone else or some tangible component of the business.”
During non-working hours, Brandeburg enjoys spending time with his family and watching hockey, auto racing and professional bull riding.
About PrimoHoagies
Founded in 1992, PrimoHoagies is a family-owned Italian specialty deli franchise committed to authentic hoagies, premium meats and fresh ingredients.
