Emerging Facial Bar Franchise on Track to Have 75 Units Open in 2025, Exceeding Growth Goals
FACE FOUNDRIÉ continues to exceed growth goals, expanding into major markets across the U.S. with the sale of 31 units in the first quarter of 2025. Founded in 2020 and franchising since 2021, the all-inclusive, focused facial bar franchise has sold 154 units in 25 states, with 56 currently open. Officials with the Minneapolis-based brand expect to have 75 units open by the end of 2025 and 150 by the end of 2027.
“This growth is all thanks to our exceptional team at FACE FOUNDRIÉ headquarters and our passionate multi-unit franchise owners who share our values and want to spread our mission of making people feel good in their local communities. It truly wouldn’t be possible without them,” says FACE FOUNDRIÉ founder and CEO Michele Henry.
FACE FOUNDRIÉ’s first California location, opened in December in San Francisco, has been the most successful opening to date, Henry says. “Our franchisees in that market are operational experts and they’ve ramped up much faster than anticipated.”
The brand’s ongoing expansion will bring facial bars to more California markets including San Diego and Sacramento, in addition to locations in Dallas; Denver; Milwaukee; Detroit; Oklahoma City; Madison, Wis.; Wichita, Kan.; and West Palm Beach, Fla.
Growing with Multi-Unit Franchise Owners
Henry says multi-unit franchise owners comprise almost 95% of the FACE FOUNDRIÉ system, fueling the emerging franchise’s rapid expansion. Many franchisees have previous experience in franchising or the corporate world and recognize the brand’s potential for growth and franchisee profitability, she says.
Why Own a FACE FOUNDRIÉ Franchise
- Lower startup costs. Cost savings result from flexibility in buildout, either in an existing space or in new construction, as well as treatment areas separated by curtains rather than walls. Curtains also provide options for clients who may want the privacy of an individual treatment or those who want a larger space for a “face party” with friends.
- Proprietary products. FACE FOUNDRIÉ’s skin care products developed and manufactured in Minneapolis reduce shipping costs and potential supply-chain issues, and increase franchisee profit margins.
- Recurring revenue. FACE FOUNDRIÉ’s membership model provides predictable recurring revenue for franchisees and appeals to clients seeking accessible, affordable services on a regular basis.
- Training and ongoing support. “Many of our new franchisees have experience with larger brands and mature franchise systems,” Henry says. “They often comment that our online learning platforms, combined with exceptional support from our corporate team, make opening and running a FACE FOUNDRIÉ easy to understand.”
Corporate support starts with the due diligence process and franchise agreement signing, and extends through initial onboarding, site selection and assistance in connecting franchisees with real estate and construction professionals. Franchisees receive corporate guidance throughout the hiring process, as well as operations training for 10 days at corporate headquarters with their managers and two estheticians, followed by on-site training at their facial bars and help from a dedicated marketing team to plan their grand openings.
The online portal provides all the information needed to run their businesses, plus updates from operations, marketing and merchandising teams, and marketing materials they can customize for print or digital marketing initiatives. - Growing demand for beauty and personal care. The global beauty and personal care market is expected to generate $673.7 billion in revenue in 2025 and grow at an annual rate of 3.35% through 2029, according to Statista. The United States leads globally in the beauty and personal care market, with revenue generation of $104 billion in 2025, Statista reports.
Alignment with Vision and Values
Henry had previously built and sold a successful boutique chain, and planned to franchise FACE FOUNDRIÉ from the outset. In creating the franchise systems and platform, she and her team of seasoned franchising professionals prioritized the needs of franchise owners while making sure there was alignment in their core values, vision and sense of mission, Henry says.
Ideal franchisees are owner-operators who represent the brand in their communities. Multi-unit franchise owners are preferred. Beyond those characteristics, Henry says she seeks franchise partners who are happy, excited and passionate about putting in the work and time required to make their FACE FOUNDRIÉ facial bars a success.
“I love bringing in like-minded, passionate people who have that entrepreneurial spark and really want to have a blueprint, a foundation for what would work in a business and a proven model, and who want to be the face of the business, especially in their community. I think that’s so important,” Henry says. “I love going to the grand openings and seeing our franchisees doing ribbon cuttings. They are literally like local celebrities. And that just fills my heart.”
For more information about franchising opportunities, visit FACE FOUNDRIÉ’s website.
