Propelled Brands Acquires Camp Bow Wow

Propelled Brands Acquires Camp Bow Wow

Umbrella Franchisor of FASTSIGNS, MY SALON Suite and NerdsToGo Now Has 1,300-Plus Units

Propelled Brands announced today that it has acquired Camp Bow Wow, a franchise specializing in dog day care and boarding. Propelled Brands’ portfolio also includes FASTSIGNS International Inc., MY SALON Suite and NerdsToGo. With the addition of Camp Bow Wow, which is expected to expand under the guidance of Propelled Brands leadership, the umbrella franchisor now has more than 1,300 franchise units in its portfolio.   

The value of the U.S. pet care market is booming, with a compound annual growth rate of 8.1% predicted through 2033, according to Future Market Insights. The pet care market’s net worth reached about $3.7 billion in 2022 and was projected to eclipse $4 billion-plus for 2023. Future Market Insights estimates the pet care market will exceed $8.8 billion by 2033.  Grand View Research attributes much of this current and future growth to the rise in pet ownership during the Covid pandemic, with pet parents wanting a safe haven for dogs to exercise, play and socialize. 

Statement by Propelled Brands’ CEO

In a news release about the Camp Bow Wow deal, Catherine Monson, president and CEO of Propelled Brands, praised the pet care franchise as “a proven franchise organization in the pet services industry. … We look forward to cultivating the rapid growth and continued development that will benefit Camp Bow Wow customers, franchise owners and team members — and continue their mission of making dogs happy.”

Established in 2000, Camp Bow Wow has 200-plus locations in 40 states and Canada. The franchise’s customer base should keep growing, the news release noted, because the pandemic has eased: Many workers have been required to return to the office, and the pace of travel has picked up. Both of those factors are key drivers of the rising need for dog care. 

“With dog ownership up and strong demand for products and services to meet their needs, now is an ideal time for us to get into the pet services industry,” Monson said in the news release. “We plan to grow this business with existing franchise owners and introduce the Camp Bow Wow brand to new potential franchise owners and customers.” Camp Bow Wow has been listed in Entrepreneur magazine’s Franchise 500 for 15 consecutive years.

Effects on Camp Bow Wow

Propelled Brands uses its experience and resources to support the emerging and established franchise brands within its wide-ranging portfolio. Propelled Brands, including Camp Bow Wow, added more than 100 new franchisees in 2023, according to the news release, which also underscored the multi-brand franchisor’s focus on franchisee profitability and the consistently high satisfaction ratings it receives from its franchisees. 

In the news release, Camp Bow Wow President Julie Turner pointed out that “joining the Propelled Brands family aligns with our ongoing strategy to provide outstanding support and growth opportunities to our franchise owners.” Turner anticipated that under Propelled Brands, Camp Bow Wow will “accelerate unit-level growth and dramatically expand our footprint across the country. Their excellence in franchising best practices will help us further improve unit-level economics and continue to increase franchise owner profitability.”

About Camp Bow Wow and Propelled Brands

Camp Bow Wow is known for its open-play environment where guest dogs romp together. The franchise also offers training, grooming, and overnight boarding in individual quarters. The dog care franchise’s community outreach includes the Bow Wow Buddies Foundation, a nonprofit organization that provides money for urgent medical care for homeless dogs and families who can’t afford the cost of their dogs’ veterinary needs. 

Propelled Brands’ private equity owners, LightBay Capital and Freeman Spogli, supported the acquisition of Camp Bow Wow. Propelled Brands leadership has stated that the company’s mission is to nurture the growth and profitability of service-focused businesses, and the news release said the franchisor seeks future partnerships with other service-oriented brands.

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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