Pestmaster’s Franchisee of the Year Shares His Success Story

Justin Kendall’s Military Skills Propel his Richmond, VA Pest Control Business

In pursuing a career following military service, Justin Kendall took the Army slogan “Be All You Can Be” to heart. Now a Pestmaster franchisee, Kendall has actively pursued education, professional development and leadership roles within the company and industry while happily maintaining a busy family life.

As a signals intelligence analyst in the U.S. Army from 2008 to 2012, Kendall gathered information about the enemy’s communications and activities to help his superiors formulate strategies for attack. As a civilian, he formulated his own strategies for success, opening a Pestmaster franchise in August 2018 to provide pest control services for residential, business and governmental customers in the Richmond, Va., area. Since then, Kendall has been named Pestmaster’s franchisee of the year and has received other accolades for employing best practices and leading the fastest-growing franchise in the Pestmaster system.

Pestmaster franchise
Pestmaster franchisee Justin Kendall

In the military, you become very good at following systems.

Franchisee Success

In addition to his service with the Army, Kendall has 13 years of previous experience in residential pest control. He sought to capitalize on skills and experience honed in the military and private sector in becoming a franchise owner. “In the military, you become very good at following systems,” he says, and that has been key to his success as a franchisee.

“I chose Pestmaster as they were the No. 1 small business pest control provider for the federal government,” Kendall says, adding that he also liked joining a large organization to achieve better purchasing power. Today Kendall’s Pestmaster operation includes four technicians, two salespeople, an office manager and six service vehicles, and he’s currently looking at buying out other franchisees and purchasing additional territories.

Kendall has approached his work in the private sector with the same vigor and commitment he devoted to his work in the military. He has taken on leadership roles within the company and industry, serving as a director on the Virginia Pest Management Association Board and on the Pestmaster Franchise Advisory Board. He has also been involved in various national pest management committees and councils.

Leading the Way

In his work with Pestmaster, Kendall has encouraged other franchisees to share best practices and use all the tools available from the franchisor, including participation in digital campaigns and search engine optimization. Kendall has expanded his industry and business knowledge, as well. He has achieved an associate certified entomologist (ACE) designation through the Entomological Society of America, and taken business courses through Harvard and Cornell business schools. Kendall also has his own consulting firm, providing strategy and mergers-and-acquisitions advice for other pest control businesses.

He manages to balance his professional activities with community involvement and a happily busy family life. Kendall and his wife have six children who are homeschooled, with a baby expected in November. “We love to spend time as a family, playing board games, card games and traveling.”

For more information about the Pestmaster franchise, visit

Pestmaster Franchise

Pestmaster franchise

Pestmaster, with its 40 years of experience, takes a holistic approach to pest control by using integrated pest management techniques and employing sustainable solutions that are safe for people and the environment. Before initiating treatment, technicians conduct a thorough assessment of the property to ensure effective solutions that won’t disrupt the ecosystem.

Integrated pest management or IPM, as defined by federal law, is “a sustainable approach to managing pests by combining biological, cultural, physical and chemical tools in a way that minimizes economic, health and environmental risks.” The law requires federal agencies to use IPM in their pest management activities and to promote IPM in their regulations, procurement and other activities.

Global Pest Control Market

Pest control is a global issue, and Pestmaster franchisees can bring this essential service to communities across the U.S. According to Future Market insights, the global pest control services market is expected to reach $42.44 billion by 2033. 

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Lisa Ocker’s career began at her hometown paper, The Baytown Sun, covering everything from city government to chemical plant disasters, a hurricane and a controversial FEMA buyout of a flood-plagued neighborhood. From there, she moved to South Florida, reporting for the Palm Beach Post and South Florida Sun-Sentinel newspapers, and serving as editor of the regional magazine, Boca Raton. Returning to her home state, she led the re-launch of SUCCESS magazine as editor after a Texas-based entrepreneur bought the 100-year-old brand.

Lisa’s work also has appeared in The New York Times, Chicago Tribune and Newsweek. She has covered major news events including the space shuttle Challenger explosion and the rape trial and acquittal of William Kennedy Smith, nephew of the late President John F. Kennedy and Sen. Edward Kennedy. Her coverage of immigration issues included reporting on Haitian and Cuban refugee crises while traveling with the U.S. Coast Guard and from the U.S. Naval Base at Guantanamo Bay, Cuba. Her work with SUCCESS included profiles of entrepreneurs Steve Case, Ted Turner and the late Tony Hsieh.

Now living in and working from Santa Fe, NM, Lisa enjoys sharing the challenges and successes of franchisees and franchisors as a contributor to FranchiseWire and Franchise Consultant Magazine.
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