Clothes Mentor, the nation’s fastest growing women’s resale clothing franchise, launched an eCommerce site in 2020 to combat decreased in-store sales due to the pandemic. It proved to be an immediate lifesaver for their franchise owners, increased new business from out-of-town online shoppers and enabled the stores to avoid employee layoffs.
The introduction of the online store has also been a hit for Clothes Mentor’s customers. Women can shop for more than 200,000 items of gently worn clothing, shoes and accessories from 82 stores nationwide, with the profits going back to the local store owner. Customers can now shop local from other company stores throughout the country on the website. People can also bring their like-new items into their nearest Clothes Mentor store to sell and receive cash or store credit on the spot.
“When our stores shut down, we had to scramble and launch our online website to keep our franchisees profitable and answer this growing demand for secondhand fashion,” says Chad Olson, COO of Clothes Mentor. “Our new website is a win-win for women looking for high quality, gently worn clothes at a great price. Resale is here to stay and now it’s more accessible than ever with our online site that updates fashion daily.”
The online store continued a trend in which the resale fashion market is growing 25 times faster than the overall retail market. It not only gave franchisees a much-needed lifeline, but it came at a perfect time when more people were avoiding stores and shopping online during the pandemic.